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Marketing Strategist, French Theatre

2 months ago

Ottawa, Canada National Arts Centre - Centre National des Arts Full time

**Introducing the National Arts Centre.**
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in _The Next Act_.

Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that **_Canada is our stage_**.

**Equity, Diversity and Inclusion**:
Job Number: J0423-0943

Job Title: MARKETING STRATEGIST, FRENCH THEATRE

Employment Type: Full-Time continuing

Job Category: Marketing/Communications

Open Positions: 1

Posting Date: April 25, 2023

Closing Date: May 28, 2023

**Salary**: $60,400.00 - $86,900.00/Year

Language Requirement: Bilingual

Working Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Some travel, occasional weekend, or evening work

Job Reports To: Marketing Manager

**Key Activities**:
You will thrive in this role because:
- You believe that the best brands, products and entities create emotionally rich experiences;
- You are curious and love doing as much as discovering;
- You are invested in helping the arts in Canada thrive;
- You are ready for a meaningful challenge.

Specific Duties:
- Develop and execute a comprehensive awareness and engagement strategy;
- Develop and execute strategic marketing plans, including managing the work of the NAC;
- Establish key metrics and milestones of marketing projects;
- Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;
- Cultivate and grow relationships with new and existing patrons and partners;
- Interpret audience insights and performance metrics to inform strategic decisions ;
- Design and implement new audience development initiatives;
- Work with other Marketing, Digital, Visitor Experience and Artistic teams to stimulate ideas and develop projects that build upon NAC strategic initiatives;
- Develop, monitor and maintain marketing budgets as assigned.

**Skill Requirements**:

- Post secondary diploma/degree in Business, Marketing, related discipline or comparable work experience;
- Superior French language skills and ability to communicate in English.
- Minimum three (3) years experience in a related marketing role;
- Strong knowledge of the performing arts in general and theatre in particular;
- Expertise in marketing campaign strategy development, implementation and analysis;
- Experience using metrics to assess campaign performance and provide recommendations;
- Experience managing budgets and developing revenue forecasts. Strong project management skills;
- Superior knowledge of and experience in e-marketing, including social media and digital solutions;
- Superior communications skills, particularly, but not exclusively in a written capacity (both writing and editing), including ability to create / edit copy for collateral materials, social media posts and web content;
- Creative and analytical thinking;
- Excellent interpersonal skills;
- Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
- Superior planning and problem-solving skills;
- Demonstrate initiative and sound judgment;
- Solid knowledge of the marketing/communications environment in the National Capital Region;
- Must be available for some travel, weekend and evening work;

**Who Can Apply**:
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

**Important Notice**:

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