Marketing Strategist, Summer Programming

3 weeks ago

Ottawa, Canada National Arts Centre - Centre National des Arts Full time

**Introducing the National Arts Centre.**
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in _The Next Act._

Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that **_Canada is our stage_**.

**Equity, Diversity and Inclusion**:
Job Number: J0223-0049

Job Title: MARKETING STRATEGIST, SUMMER PROGRAMMING

Employment Type: Full-Time, Term

Job Category: Marketing/Communications

Open Positions: 1

Posting Date: February 6, 2023

Closing Date: March 5, 2023

**Salary**: $58,600.00 - $84,300.00/Year

Language Requirement: Bilingual

Working Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)

Job Reports To: Executive Director, Audience Engagement

**Key Activities**:

- The Marketing Strategist, Summer Programming is primarily responsible for developing, implementing, and overseeing the marketing strategy for the NAC’s 2023 summer programming. As a member of the summer project team, they will drive awareness, engagement and attendance with the planned activities across a wide range of platforms.
- Position Functions- In collaboration with the Communications team, develop and implement a holistic Marketing & Communications Plan that engages target audiences, builds excitement for programming and compels audiences to flock to NAC to experience our Summer Programming;
- Proactively reach communities within the Capital Region, as well as select regions throughout Canada, to raise awareness about the NAC and its offerings;
- Work with the Summer Programming team on the overall planning and implementation of the initiatives;
- Lead the development of the brand, positioning and design so that we are able to increase awareness of, and attendance to, Summer programming events and initiatives;
- Find innovative ways to entice audiences to join us at the NAC
- Contribute to the elevation of the NAC’s reputation by reaching different communities in a way that effectively welcomes them to our spaces
- Establish, track and analyze critical milestones and performance metrics surrounding events ;
- Coordinate projects and streamline communications between various stakeholders including Communications, the Artistic department, Design as well as our media agency;
- Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;
- Participate in the development of marketing strategies and projects, ensure their executions, develop key performance metrics, monitor and analyse progress, and report on status as appropriate;
- Develop and manage a Marketing budget;
- Support other special projects as assigned.

**Skill Requirements**:

- Post secondary diploma/degree in Business, Marketing, Communications or related discipline and/or relevant experience in a marketing or communications role, or an equivalent combination of education and experience;- Expertise in marketing and communications campaign strategy development, implementation and analysis;
- Fluency in both official languages is required.
- Strong communications skills, particularly, but not exclusively in a written capacity (both writing and editing), including ability to create / edit copy for collateral materials, social media posts and web content;
- Experience in experiential marketing;
- Superior knowledge of and experience in social media;
- Experience in managing budgets;
- Strong project management, planning and problem-solving skills;
- Excellent interpersonal skills;
- Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
- Demonstrate initiative and sound judgment;
- Experience in arts and/or entertainment marketing is an asset.

**Who Can Apply**:
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

**Important Notice**:
If you are a person with a disability and require accommodation for an interview or written exam, please advise us when initially contacted.

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