Product Optimization Manager

7 months ago

Toronto, Canada OLG Full time

Range:
78,400.00 - 117,600.00 CAD

**Job Description**:
Product Optimization Manager

GAME ON - OLG needs you

We’ve said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Product Optimization Manager to contribute to the sports product vision by supporting the evolution and development of Digital Sports product informed by customer behaviour. The role acts as a bridge between Digital Sports Product stakeholders and the marketing team, accountable to identify and articulate business needs, utilizing customer and market research and analyzing product, customer and market data, identifying behaviors and trends. The role contributes to business requirements, develops change tactics and marketing plans to support product changes implemented by the product team (lab). The role plays an active role during product design, development, roll-out and post-implementation, with an eye to measuring the success of the product (i.e., OKRs) to inform future product changes.

YOUR ROLE IN THE GAME

Reporting to the Sr Director Digital Sports Product, you will be empowered to:
- Collaborate in the development of product and marketing strategies and tactics, acting as the key product resource during the design and development phases to implement tactics related to product design, placement and pricing.- Support the marketing labs to enable promotion of consumer-facing online gaming services across all available digital distribution channels.- Contribute to product development and campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities.- Maintain ongoing measurement of OKRs, make recommendations and implement enhancements within the lab to increase customer adoption of new features, including changes in merchandising / placement, experience, and product offering / mix.- Identify risks, constraints, dependencies and assist in the development of feature roll-out plans and risk mitigation strategies to ensure a successful roll-out, escalating to Product Owner as required.- In collaboration with the lab PO and BA(s), create, leverage and/or update business deliverables including but not limited to gap analysis report(s), business process models/activity diagrams (i.e., workflows and related illustrations), flow charts and storyboards.- Support the Product Owners in capturing and analyzing acceptance criteria, defining metrics to track success of the team (OKRs); Monitor OKRs, verify against market trends, and suggest pivots to marketing tactics.- Help Product Owners manage and understand business costs and track against budget; develop and build forecasts and budgets.- Develop a deep understanding of current business processes and collaborate with partners within the division on continuous improvement initiatives.- Support activities such as user acceptance testing and other related activities, as required.
- Cross-Functional Relationships:_- Work in close collaboration with lab teams across the Digital business to share product goals and strategies and leverage knowledge and cross product marketing strategies and skills across teams.- Work with key business stakeholders to establish business needs and workflows.- Coordinate with Business Analysts to provide input on user stories and with Deployable User Acceptance Testing (UAT) Team.- Work with necessary stakeholders from across the organization to ensure alignment on product plans with legal, compliance, contact centre, finance, technology and social responsibility.- Engage and partner with a wide array of vendors and partners in order to accomplish product objectives (i.e., Game suppliers, Digicomm (CX/Research), Experiential Companies, Prize Fulfilment and Marketing teams/labs, Enterprise Analytics).

WHAT YOU NEED TO PLAY
- Work Experience:_ - Three (3) years of related experience in a similar role - One (1) year of requirements gathering (or similar) experience - Experience in Agile Development, with marketing or business analyst experience an asset
- Education: _-_ University degree in Business, Marketing or a related field - Knowledge of marketing principles including product design, promotion, pricing, merchandising, advertising, market research, and sales/retail channels - Competent in conducting various types of independent analysis including skills in data collection, cleaning, and analysis and the ability to extract/ present insights and findings - Knowled

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