Membership and Marketing Specialist

3 weeks ago

Richmond Hill, Canada Kenilworth Media Inc. Full time

**Membership and Marketing Specialist**

Kenilworth Media is looking for a specialist with a customer-service focus and a background in audience development, membership and marketing services. A resourceful self-starter, you will be focused on building and engaging the audience, marketing our continuing education and paid membership programs, converting the audience to paying clients and providing customer service to those clients.

**Duties for the position include the following**:

- All marketing activities related to membership, which includes content and creative for all marketing initiatives, execution/coordination of all marketing campaigns across various channels, tracking of campaign performance and refinement of campaigns based on that performance.
- Member (and potential member) support and communication (includes assisting in sign up, managing cancellation and refund requests).
- Managing our Influencer/Affiliate Marketing program as it relates to driving membership.
- Manage our membership’s Facebook group, and seek to engage members within that forum.
- Create and send post-event surveys and provide survey results to internal stakeholders
- Drive overall audience engagement in the market, membership conversion, and online lead generation by:

- Creating SEO optimized landing pages with ongoing content creation and management.
- Creating and executing cross-channel content-marketing campaigns, from initial planning and content creation to final testing, delivery and reporting.
- Analyzing individual campaign performances to derive actionable insights to improve performance, conversion rates, and audience engagement.
- Provide regular performance updates to internal stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities.

**Qualifications needed**:

- Post-secondary education in a relevant field (e.g. communication, marketing)
- Previous experience (preferably at least 3 years) in membership coordination and/or audience engagement.
- Previous marketing experience (preferably at least 5 years).
- Experience with social schedulers, social channels (e.g. Buffer, Facebook, X, Instagram and LinkedIn) and their various tools
- Experience with Canva
- Good understanding/experience of onsite conversion best practices, SEO best practices, A/B testing, and Google Analytics.
- Strong organization and prioritization abilities, with the capacity to manage inquiries, requests, and processes with mínimal supervision.
- Excellent written and verbal English skills.
- First-rate interpersonal skills, combined with strong collaboration and project management skills for effective teamwork with colleagues.
- Ability to work in a deadline driven environment.
- A self-starter able to work both independently and with others.
- Love data and understand how to harness it to drive improvements.
- A positive team-player with a passion for excellence.

**What's in it for you?**
- The opportunity to be a part of a well-established media company of high-quality magazines, online media, education, and events which is continuously evolving and growing.
- An excellent work environment and the ongoing support you need to be successful.
- Comprehensive benefits including health and dental coverage, a group RRSP program, flex hours, a hybrid (blend of in-office and work from home) work environment; and
- Competitive remuneration and personal growth opportunities.

Join our team today - send your resume to Human Resources.

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

**Experience**:

- Marketing: 3 years (preferred)

Work Location: Hybrid remote in Richmond Hill, ON L4B 3H7

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