Assistant Brand Manager

2 weeks ago

Mississauga, Canada CONAGRA Full time

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce à des marques réputées comme Hunt’s®, Aylmer®, Marie Callender's®, Healthy Choice®, Slim Jim®, les sauces VH®, Pogo®, Vlasic® et des marques émergentes, dont Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein® et Frontera®.

**Responsibilities**:
**60% **Planning and P&L Management**:

- Participate in the Annual Operating Plan for brand.
- Anticipate future business needs and proactively gain alignment with cross-functional partners.
- Delivery of annual financial targets for assigned brands/portfolio(s) according to plan. Support and deliver on all lines of the P&L (volume, COGS, A&P). Proactively recommend corrective action if necessary.
- Identify opportunities for cost reduction plans working in partnership with RQI and plant personnel.
- Align business processes, drive priorities, and initiatives across assigned brand teaM/Function to create seamless integration (deliver share, penetration and/or buy rate objectives).
- Ensure Brand initiatives are consistent with agreed-upon goals, priorities, strategies, and brand equities.
- Drive revenue growth management activities via integrated Margin Management, Pricing recommendations & Trade Efficiency Support.
- Drive demand-centered insights and jobs theory for brand(s).
- Manage Brand equity (language, vision, strategy).
- Good understanding and use of consumer insights and competitive analysis.
- Create and execute comprehensive marketing activation plans.
- Work closely with Brand Development team on understanding innovation pipeline for brand(s)/portfolio.
- Lead the execution of pack size innovations for assigned brand(s).
- Work with MS&P on the commercialization of innovations and ensure Sales have all the tools required (sell sheets, etc) for innovations and for branded news.
- Collaborate with and ensure the effectiveness of working relationship with Market Strategy and Planning (MS&P) partners to ensure that go-to-market strategy and trade spend effectiveness is being followed and executed.
- Work with shopper marketing and E-Commerce team to ensure the go-to-market strategy is being followed and executed.

**20% - Strengthen & Build Brand Management Process**
- Build organizational technical capabilities by providing day-to-day coaching and mentoring to cross-functional teams and external partners.
- Ensure successful presentation, comprehension and integration of AOP, strategic plans, business reviews, and briefs to the senior leadership team or business partners.
- Build strong relationships with US, International and Canadian brand teams.

**20% - Admin Support**
- Manage A&P spending to ensure spending is withing specified budget(s).
- Monitor brand(s) budget and track associated expenses; reconciling invoices against approved projects.
- Assist SBM, Brand Management with process enhancement projects, as required.

**Potential Career Progression**:

- Promotional opportunities within the Marketing organization.
- Lateral career opportunities to Shopper Marketing, or another Brand portfolio.

**Qualifications, Education & Experience**:

- 2-4 years experience in Brand management within Consumer Packaged Goods, ideally in Tier 1 food manufacturing. Bachelor’s Degree required.
- Experience interpreting Nielsen data, to uncover insights & analyze results.
- Experience in developing and executing marketing programs, brief writing, and managing P&L’s.
- Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.
- Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.
- Good strategic and analytic capabilities. Comfortable utilizing data to support business decisions.
- Experience working with a cross-functional team including sales, finance and research.
- Demonstrated organizational, prioritization, and multi-tasking skills.
- Strong communication and interpersonal skills to function effectively as a leader and in a team environment.

**Our Modern Workplace**:
Conagra’s culture of collaboration enhances our ability to meet critical business goals, del

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