Director of Retention and Attraction

6 months ago

Halifax, Canada Province of Nova Scotia Full time

**Department**:Labour, Skills and Immigration

**Location**:HALIFAX

**Type of Employment**:Permanent

**Union Status**:Exclusion - Non Union - NSPG

**Closing Date**:16-Apr-24 (Applications are accepted until 11:59 PM Atlantic Time)

**About Us**:
The Department of Labour, Skills & Immigration (LSI) works to provide fairness, safety, and prosperity for all Nova Scotians by helping them live, learn and work to their highest potential. We have a staff of more than 500 employees working from offices throughout Nova Scotia. Together we are responsible for safety, labour standards, apprenticeship, immigration and population growth, and many other facets of everyday life.

The Immigration and Population Growth (IPG) branch has a large mandate. We are responsible for attracting, integrating, and retaining immigrants and interprovincial migrants to our province. The impact of our work is felt both on a macro level, as we help businesses succeed and help our population to grow, as well as on a micro level, as we make decisions every day that impact the lives of people choosing to make Nova Scotia home.

A passionate team, we are continually evolving to ensure that we meet the needs of the province.

**About Our Opportunity**:
Director of Retention and Attraction takes the lead role in engaging and working domestically with partners to ensure Nova Scotia is well positioned for growth. They are responsible for marketing the province - internationally and nationally - as an attractive destination and promoting pathways to live and work in Nova Scotia.

In consultation with partners, the Director identifies new programs, markets and initiatives that further develop and strengthen opportunities to meet Nova Scotia’s labour needs, while helping to advance the corporate priorities of the Government of Nova Scotia.

The Director leads the delivery, management and evaluation IPG’s settlement funding programs, working closely with the province’s settlement service providing partners. They lead the community navigator and employer engagement programs to ensure community outreach supports are available for newcomers to settle and remain in the province and employers are supported in accessing provincial immigration programs.

A champion of change, the Director will lead highly participatory projects with various partners to ensure that the work of IPG is responsive to current needs.

This position reports to the Senior Executive Director.

**Primary Accountabilities**:
Key Responsibilities include:

- The position leads strong sector involvement, engagement with foreign embassies and High Commissions, federal, provincial and territorial colleagues to create domestic and international marketing and recruitment policies and programming that will best meet Nova Scotia’s labour needs and grow the population in every region of the province.
- Accountable for leadership in ensuring immigrant settlement programs meet provincial needs for the long-term integration of newcomers to Nova Scotia. Administers settlement funding programs to support settlement service providers throughout the province.
- Lead a team to support partners throughout the province with population growth attraction and retention of newcomers. Promotes welcoming communities, including raising awareness and understanding of immigration and diversity issues throughout the province.
- Assures priorities for immigration are achieved and that activities meet labour market and economic needs by leading a team that uses a variety of tactics and skills, including implementing social media campaigns, logistics planning, writing creative materials.
- Develop and manage relationships with a broad range of internal and external partners throughout the province, building a robust program for employer engagement specialists and community Navigators to meet partner needs and be innovative in approach.
- Engaging in consultations and discussions with senior government and external stakeholders; and working closely with communications staff to create a vision and strategic messaging for external stakeholders and the public to build a shared understanding of population growth and immigration.
- Manages time, budget, and resources to keep large-scale marketing projects within scope and on time, meeting projections and objectives of the projects.

**Qualifications and Experience**:
To be considered for this leadership opportunity, you hold a university degree in a related field with substantial senior leadership experience. You are a recognized leader, a strong and effective communicator, and you possess experience in leading teams. You are committed to open communication, collaboration and consultation with staff and partners and are recognized for your personal and professional credibility, creative problem-solving ability, and in-depth experience leading marketing and engagement initiatives. An equivalent combination of training and experience may be considered. You must al

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