Remote - Associate Director of Demand Generation

2 weeks ago

Halifax, Canada Directive Consulting Full time

**Overview**:
As an Associate Director, you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management, constant collaboration across multiple departments, people management, and crucial client-facing moments.

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L

**Role and Responsibilities**:

- Goal Setting: you will be responsible for setting the goals for every client engagement in your pod.
- Best Practices: ensure that every one of your clients follows best practices across all channels and mediums. In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content
- Breakdown barriers: every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategists in earning a yes.
- Accountability and leadership: Directive needs leaders in this role, not managers. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
- Develop relationships with client contacts
- Drive referrals via client relationships and professional network
- Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention
- Ensure your team gets to proper utilization in a timely manner
- Ensure team is meeting/exceeding their revenue goals
- Monthly Growth Audits to identify and assign growth strategies for each client
- Work directly with a Director of Demand Generation to ensure the department's operational vision is being executed and ensure internal and client goals are being achieved
- Own the performance management process for Demand Generation Managers

**What You Offer**:

- 5-8+ years of experience in paid media
- 2-3+ years of experience in managing teams
- Proven expertise across multiple paid media channels (search, social, programmatic, etc.)
- Experience in Google Ads, LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk are a major plus
- SEO experience is a plus
- Proven and measurable success within multi-channel paid media strategies
- Equal parts competitive and curious; you’re a true problem solver
- Ability to organize, prioritize and manage multiple projects simultaneously
- Constant learner and enthusiasm for personal growth

**Goals**:

- NSM Attainment: 100%
- CSAT: 4.2+
- Retention: 96% MRR

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