Integrated Marketing Coordinator

3 weeks ago

Ottawa, Canada MyVeloFit Full time

At the intersection of technology and cycling passion, MyVeloFit stands as a trailblazer, revolutionizing the cycling experience with innovative AI-driven solutions for bike sizing and fitting. Located in the tech hub of Ottawa, we are looking for an Integrated Marketing Coordinator to propel our marketing initiatives to new heights. This role is critical in shaping our brand's presence across various platforms, ensuring a seamless and impactful brand experience.

ROLE SUMMARY

As an Integrated Marketing Coordinator, you will have the unique opportunity to build and steer comprehensive marketing campaigns that resonate with our diverse audience. You will be at the heart of our efforts to enhance MyVeloFit's visibility and engagement in the cycling community, reporting to the COO and collaborating with our small but mighty team.

LOCATION

Ottawa, ON, Canada - a stone's throw from vibrant cafes, eateries, and the heartbeat of Canada's tech ecosystem. Benefit from the flexibility of remote work with occasional in-office brainstorming sessions and the possibility for travel to events.

WHAT YOU'LL DO
- Holistic Campaigns: Develop and roll out comprehensive marketing campaigns that resonate across digital platforms, and in-person events including:

- Consistently developing and executing compelling organic and paid social media campaigns across platforms like Instagram, Facebook, and LinkedIn.
- Producing creative short form and long form video content from concept to execution, promoting our product and the broader world of cycling.
- Crafting and optimizing engaging blog content that resonates with our audience and drives SEO.
- Liaising with partners to coordinate marketing efforts which boost our visibility and engagement.
- Customer Engagement: Drive strategies that prioritize and enhance the user experience at every touchpoint.
- Strategic Vision: Contribute to crafting innovative marketing strategies that consider the strengths and synergies of various channels, ensuring the MyVeloFit voice is consistently impeccable and influential.
- Data-Driven Decision Making: Analyze and report on multi-channel campaign performance to iterate, improve, and ensure the best ROI.

WHO WE'RE LOOKING FOR
- A proven track record of developing and executing multi-channel marketing campaigns with significant social media expertise.
- Strong writing skills, with the ability to communicate complex ideas simply.
- An Innovative Mindset: Comfort in a fast-paced, evolving tech environment is crucial. Experience in startups or tech-focused companies is an asset.
- Industry-Specific Experience: Experience in the bicycle and outdoor industry or a strong personal passion for cycling and outdoor activities is a must.
- Experience using marketing tools and platforms such as Mailchimp, Meta Business Suite Google Analytics, and WordPress.
- Collaboration and Teamwork: Proven ability to work effectively with cross-functional teams, including tech, product development, and customer service.
- Community Engagement: Strong experience or skills in building and engaging communities, both online and offline, are essential.

BENEFITS & PERKS
- **Rewarding Pay**: Competitive salary paired with performance incentives.
- **Grow with Us**: Exclusive access to resources and workshops
- **Flexible Work Life**: Blend of in-office collaboration and remote work.
- **Team Bonding**: From brainstorming to bike rides, be a valued part of our team.
- **Exclusive Perks**: Early access to our product and enticing discounts on associated brands in the bike and outdoor industry.

**Culture**: Here at MyVeloFit, innovation isn't just an idea—it's our DNA. As a diverse family of tech aficionados and cyclists we celebrate every voice, fostering a culture where ideas flow freely, collaboration is innate, and authenticity is revered. In our world, every idea has the potential to shape our journey.

**Join Our Journey** At MyVeloFit, we believe bikes have the capacity to change the world and every cycling experience should be a great one. If you're ready to ride with us on this exhilarating path, let's chat.

**Salary**: $50,000.00-$72,000.00 per year

**Benefits**:

- Casual dress
- Flexible schedule
- On-site parking
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Ottawa, ON K1Y 2C5

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