Community Engagement Digital Marketing Specialist

3 weeks ago

Burnaby, Canada Webmainland Media Ltd Full time

**What we do**

The mission of Webmainland Media Ltd is to bridge the inclusion gap between the Canadian local community and Chinese newcomers and immigrants. The company was founded in October 2015, and we started our journey by building a data-driven, intercultural neighbourhood engagement engine for Chinese immigrants and newcomers to access diverse local community resources by leveraging realtors’ networks and their local expertise. Chinese immigrants and newcomers can easily find their matched rental home and start their new life through the help of AI enabled community aide.

Our solutions speed up the social inclusion process for all community stakeholders. Newcomers do not need to take as long as 10 years to gain locality and feel belonged. New homeowners not just only own property, but also thrive in their communities. Locals get to know and connect with people who speak different languages and obtain opportunities to grow their businesses. Together, we create new neighborhoods.

**The Why**

With the growing immigrant population and the need for diversity and inclusion, one pressing issue is the lack of connection channels between local communities and newcomers. Moreover, because of the language barrier and cultural differences, local communities cannot serve customers if they don't fully understand. In addition, the process of providing local community resources and benefits to the Chinese community/new immigrants is mostly made manually, which is very inefficient and limiting.

**The R&D**

To address these issues, we have gathered a group of web designers, data scientists, writers, analysts, and programmers working together to build streamlined neighbourhood engagement solutions for diverse stakeholders.

In the beginning, we build the RealtorAccess platform which allows realtors to engage with the local Chinese community and deliver their expertise directly from their desktops.

During the COVID -19 pandemic, we further our effort through the Linli Talk initiative. It is a smart social connector where neighbours are introduced to curated group gatherings to gain community updates, peer supports, matched English practice partners and diverse community resources. The Linli experience accelerates users' social integration process.

In light of the growing population of Chinese newcomers and the housing crisis, we have developed an AI-enabled community settlement aide solution, which connect newcomers with landlords to find their rental homes.

What makes Webmainland’s neighbourhood engagement experience unique is that we utilize local realtors' connections and expertise. Therefore, data is gathered, organized, and aggregated into a unified neighbourhoods database. It empowers all community stakes holders with a more cost-efficient community engagement process when the time comes.

**Your Role**
- Create digital engagement strategy, identify users’ pain points and analyze customer persona
- Analyze news feed and develop creative writing content/script
- Create videos and blog posts on Wechat and Redbook
- Conduct data analysis and provide feedback for improvement
- Support community event hosting
- Create Wechat campaigns and engage inquiries through Wechat conversations so that users are encouraged to share content on their Wechat moments
- Validate the market niche and support management for market decision making

**Who You Are**
- Bilingual English/Chinese is a must
- Co-op or post graduate students
- 1 year of video editing and creating experience
- 1 year of digital community engagement experience
- Strong interpersonal skills and communication skills
- Demonstrate a good command of active listening
- Self-motivated & driven, passionate about producing content and sharing, independent
- Requires proficiency in market research and analysis
- Passionate about community, stakeholder engagement.
- Good understanding of the real estate industry and community engagement
- Experience in Facebook Ads, ins, and Wechat
- Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, and marketing effectiveness
- Experience as a UI/UX is an asset

**Interested?**

**Job Types**: Part-time, Internship / Co-op

**Salary**: $20.00 per hour

**Benefits**:

- Work from home

Schedule:

- 4 hour shift

COVID-19 considerations:
Yes, We currently work from home.

Application question(s):

- Are you currently a full-time student at a Canadian Post-Secondary Educational Institution?

**Experience**:

- video editing: 1 year (required)
- digital marketing: 1 year (required)

**Language**:

- Chinese language (required)

Work Location: Hybrid remote in BURNABY, BC

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