Digital Marketing Manager

2 months ago

Burnaby, Canada Canada Wide Media Limited Full time

Canada Wide Media, which includes iconic community brands such as Western Living, Vancouver Magazine, and BC Business, is seeking a highly motivated, web
- and social media-savvy, experienced individual to join our team as Digital Marketing Manager. The Digital Marketing Manager will be responsible for all digital products & services under the Canada Wide Media umbrella, including the strategic direction of the brands’ digital presence, the execution of the digital strategy, and the ongoing day-to-day maintenance of the various digital properties (web and social).

The Digital Marketing Manager reports to the Group Vice President, Publishing & Operations and works closely with all departments at Canada Wide Media as well as maintains a wide variety of senior level external relationships.

**Summary of Essential Job Functions**
- **Digital strategy development and execution**
- This is the primary focus of the role - working with the leadership team at Canada Wide Media to develop a strong digital strategy with measurable ROI. It includes mapping out the digital presence, and charting a course for the digital future.
- Working with each of the brands to revitalize its digital strategy, focusing on growth of reach and engagement, and best leveraging/integrating the various digital mediums (which support the print products) - including website, eNewsletters, and social media - to support revenue operations.
- Working with Editorial to develop engaging digital content, and execute the content across platforms according to the overall strategy (per brand)
- **Website management for all community brands**
- Organic content planning in partnership with editorial (digital line ups)
- Development of monthly content schedule - showing how content is leveraged across platforms to drive traffic goals.
- Working with Production/Operations to get content uploaded per the content schedule
- Ensuring content is uploaded to maximize ad performance and SEO
- **Social media management for all community brands**
- Organic content planning in partnership with editorial (posts & stories)
- Coordinating for sponsored content or paid content
- Post, story and reel uploads
- Responding to DMs and comments
- Promoting events
- **eNewsletter management for all community brands**
- Set-up and ad inclusion (content to be provided by editorial)
- Sponsored content inclusion
- Dedicated eBlasts set-up & deployment for all community brands
- Driving traffic to targeted content according to content plan
- **Sponsored digital content management**
- Content coordination with clients/sales coordinators
- Work with sales to establish metrics/goals for the campaigns
- Boost sponsored content to achieve desired results
- Track boosting campaign performance
- Manage website ads inventory boosting to ensure impressions availability
- **Ad trafficking through Google Ad Manager**
- Enter data, analyze reports, process creative requests, and update notes in the software for all material throughout the project/issue lifespan
- Keep in communication with Sales regarding customer projects and any delivery concerns
- Reconcile digital ads at the end of the month for Accounting, including verifying sponsored content has run according to the notes in Naviga.
- **Contest management**
- Coordination, upload and deployment of contents (on web and social media)
- Reach out and relationship development with existing and prospective contest partners
- **Digital performance management and reporting**
- Ongoing tracking of digital platform performance
- Preparation of client digital reports
- Preparation of monthly KPI reports
- Other misc. tasks as required, including:

- Updating digital media kits
- Updating and maintaining corporate website
- Managing 3rd party vendors and suppliers as required
- Managing development projects as required

**Required Skills**:

- Proven work experience in a Digital Marketing role, particularly with the development and execution of a digital strategy across platforms.
- Formal education in digital management and execution.
- Strategic thinker who knows how to optimize content for web and social to drive traffic and engagement, and understands how all the pieces fit together.
- Excellent research, communication and copy writing skills
- Creative thinker with demonstrated drive and initiative
- Excellent interpersonal skills; can work well independently or collaboratively
- Strong at using social media channels, including Instagram, Facebook and Twitter
- Proven familiarity with SEO and social media best practices
- Comfortable with Wordpress
- Strong familiarity with online analytic tools such as Google Analytics
- Strong familiarity working in Google Ad Manager
- Energetic, detail oriented, and organized with strong time management skills
- Ability to be flexible and respond quickly with a can-do attitude and problem-solving focus
- Ability to multitask in a fast-paced environment and work within tight turnarounds
- Ability to

  • Digital Marketing Specialist

    2 months ago

    Burnaby, Canada Advesa Digital Solutions Full time

    Advesa Digital is looking for a Digital Marketing Specialist with a passion for innovation and a hunger to disrupt the status quo. Bonus points if you have experience in the commerce space. In return, we offer a dynamic and collaborative work environment, unlimited snacks, and the opportunity to revolutionize an industry. **About the role**: The Digital...

  • Digital Marketing Specialist

    2 months ago

    Burnaby, Canada Advesa Digital Solutions Full time

    Advesa Digital is looking for a Digital Marketing Specialist with a passion for innovation and a hunger to disrupt the status quo. Bonus points if you have experience in the commerce space. In return, we offer a dynamic and collaborative work environment, unlimited snacks, and the opportunity to revolutionize an industry. **About the role**: The Digital...

  • Digital Marketing

    3 weeks ago

    Burnaby, Canada Snaptech Marketing Full time

    **Snaptech Marketing - Burnaby, BC**: Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom...

  • Digital Marketing

    10 hours ago

    Burnaby, Canada Snaptech Marketing Full time

    **Snaptech Marketing - Burnaby, BC**: Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom...

  • Digital Marketing

    1 week ago

    Burnaby, Canada Snaptech Marketing Full time

    Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom digital strategies for each client that...

  • Digital Marketing

    4 weeks ago

    Burnaby, Canada Snaptech Marketing Full time

    Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom digital strategies for each client that...

  • Digital Marketing Assistant

    4 days ago

    Burnaby, Canada Rebel X Digital Full time

    We are excited to be hiring a **Junior Digital Marketer** to join our team! Founded in 2006, Rebel X Digital (RXD) is a passionate digital marketing agency that specializes in helping startups, scale-ups, SMBs and enterprise businesses grow. We don’t stop until our clients get the results they came for by utilizing our years of expertise to get them...

  • Junior Digital Marketer

    1 week ago

    Burnaby, Canada Rebel X Digital Full time

    We are excited to be hiring a **Junior Digital Marketer** to join our team! Founded in 2006, Rebel X Digital (RXD) is a passionate digital marketing agency that specializes in helping startups, scale-ups, SMBs and enterprise businesses grow. We don’t stop until our clients get the results they came for by utilizing our years of expertise to get them...

  • Digital Marketing Manager

    2 months ago

    Burnaby, Canada Freshslice Pizza Full time

    **Responsibilities**: - Develop and implement strategic digital marketing initiatives and activities to drive brand awareness and increase customer engagement. - Plan and execute social media campaigns, including ad planning and buying, to optimize reach and conversions. - Collaborate with the marketing and design team to coordinate and curate compelling...

  • Digital Marketing Manager

    4 days ago

    Burnaby, Canada Specsavers Full time

    **Salary**: $110,000 - $125,000 Actual compensation within the range will be based on experience We also offer quarterly variable compensation package (bonus) + benefits **About Specsavers** Specsavers is the largest privately owned optical and audiology group in the world. With budgeted revenues in 2020/21 in the region of £3bn, the business trades from...

  • Digital Marketing Manager

    2 months ago

    Burnaby, Canada Polyga Full time

    **About Polyga** **Job Summary** We are looking for an experienced Marketing Manager with a strong background in technical communications and in graphic design who can own several responsibilities for a fast-growing company. **Responsibilities and Duties** - Manage inbound lead acquisition activities and outbound demand generation - Create technical...

  • Digital Marketer

    4 days ago

    Burnaby, Canada Milani Plumbing Heating & Air Conditioning Ltd. Full time

    Digital Marketing Coordinator **Pipe Staffing is an affiliate of Milani Plumbing, Heating & Air Conditioning and is under the Milani Group of Companies.** Pipe Staffing is looking for an experienced Digital Marketing Coordinator to join our team. The marketing coordinator will oversee the development, implementation, and execution of our digital marketing...

  • Content Marketing Manager

    1 month ago

    Burnaby, Canada Advesa Digital Solutions Full time

    In this role, you will collaborate with our client services team to create content that resonates with our clients’ target audiences and supports their business goals. You will work directly with clients to understand their needs and objectives and develop content that meets them. You will also collaborate with our design team to ensure all content is...

  • Digital Marketing Specialist

    3 weeks ago

    Burnaby, Canada Create Career College Full time

    Create Career College, a private college dedicated to the vocational training and education of local and overseas students, is committed to the future success of its students offering the highest standard of instruction and guidance. We offer a student-centered hands-on approach to learning under the guidance of dedicated educational professionals who are...

  • Marketing & Digital Specialist

    4 days ago

    Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

    BCIT’s - **Marketing & Communications (MarComm) **department is seeking - **two (2) regular, full-time Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading edge digital...

  • Digital Marketing Specialist

    2 weeks ago

    Burnaby, Canada Robbox Inc. Full time

    **About Company** Robbox Inc. is an award-winning technology company that is developing the first generation of Smart Digital Power Tools for the connected world. Through the integration of senses and intelligence in our tools — we are changing the way people use and interact with their handheld tools for future generations while bringing an exciting line...

  • Digital Marketing Specialist

    4 days ago

    Burnaby, Canada Create Career College Full time

    Create Career College, a private college dedicated to the vocational training and education of local and overseas students, is committed to the future success of its students offering the highest standard of instruction and guidance. We offer a student-centered hands-on approach to learning under the guidance of dedicated educational professionals who are...

  • Marketing and Digital Specialist

    2 months ago

    Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

    BCIT’s - **Marketing & Communications **department is seeking - **two (2) regular, full-time (1.0** **FTE** **) Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading-edge...

  • Digital Marketing Coordinator

    1 month ago

    Burnaby, Canada Avestec Technologies Inc Full time

    **Responsibilities**: - Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms - Manage and optimize digital advertising campaigns across various channels, such as Google Ads, Facebook Ads, and LinkedIn Ads - Conduct market research to identify trends and opportunities for growth -...

  • Digital Marketing Officer

    1 week ago

    Burnaby, Canada Alexander College Full time

    **TITLE**:Digital Marketing Officer **POSITION OVERVIEW**: The role of the Digital Marketing Officerwill be to guide Alexander College’s marketing efforts in the countries that are assigned. The Officer will work closely with the Web and Online team and the Marketing (Enrollment and Academic Advising) team to enter new markets and maintain current markets...