Digital Marketing Manager

2 months ago

Burnaby, Canada Canada Wide Media Limited Full time

Canada Wide Media, which includes iconic community brands such as Western Living, Vancouver Magazine, and BC Business, is seeking a highly motivated, web
- and social media-savvy, experienced individual to join our team as Digital Marketing Manager. The Digital Marketing Manager will be responsible for all digital products & services under the Canada Wide Media umbrella, including the strategic direction of the brands’ digital presence, the execution of the digital strategy, and the ongoing day-to-day maintenance of the various digital properties (web and social).

The Digital Marketing Manager reports to the Group Vice President, Publishing & Operations and works closely with all departments at Canada Wide Media as well as maintains a wide variety of senior level external relationships.

**Summary of Essential Job Functions**
- **Digital strategy development and execution**
- This is the primary focus of the role - working with the leadership team at Canada Wide Media to develop a strong digital strategy with measurable ROI. It includes mapping out the digital presence, and charting a course for the digital future.
- Working with each of the brands to revitalize its digital strategy, focusing on growth of reach and engagement, and best leveraging/integrating the various digital mediums (which support the print products) - including website, eNewsletters, and social media - to support revenue operations.
- Working with Editorial to develop engaging digital content, and execute the content across platforms according to the overall strategy (per brand)
- **Website management for all community brands**
- Organic content planning in partnership with editorial (digital line ups)
- Development of monthly content schedule - showing how content is leveraged across platforms to drive traffic goals.
- Working with Production/Operations to get content uploaded per the content schedule
- Ensuring content is uploaded to maximize ad performance and SEO
- **Social media management for all community brands**
- Organic content planning in partnership with editorial (posts & stories)
- Coordinating for sponsored content or paid content
- Post, story and reel uploads
- Responding to DMs and comments
- Promoting events
- **eNewsletter management for all community brands**
- Set-up and ad inclusion (content to be provided by editorial)
- Sponsored content inclusion
- Dedicated eBlasts set-up & deployment for all community brands
- Driving traffic to targeted content according to content plan
- **Sponsored digital content management**
- Content coordination with clients/sales coordinators
- Work with sales to establish metrics/goals for the campaigns
- Boost sponsored content to achieve desired results
- Track boosting campaign performance
- Manage website ads inventory boosting to ensure impressions availability
- **Ad trafficking through Google Ad Manager**
- Enter data, analyze reports, process creative requests, and update notes in the software for all material throughout the project/issue lifespan
- Keep in communication with Sales regarding customer projects and any delivery concerns
- Reconcile digital ads at the end of the month for Accounting, including verifying sponsored content has run according to the notes in Naviga.
- **Contest management**
- Coordination, upload and deployment of contents (on web and social media)
- Reach out and relationship development with existing and prospective contest partners
- **Digital performance management and reporting**
- Ongoing tracking of digital platform performance
- Preparation of client digital reports
- Preparation of monthly KPI reports
- Other misc. tasks as required, including:

- Updating digital media kits
- Updating and maintaining corporate website
- Managing 3rd party vendors and suppliers as required
- Managing development projects as required

**Required Skills**:

- Proven work experience in a Digital Marketing role, particularly with the development and execution of a digital strategy across platforms.
- Formal education in digital management and execution.
- Strategic thinker who knows how to optimize content for web and social to drive traffic and engagement, and understands how all the pieces fit together.
- Excellent research, communication and copy writing skills
- Creative thinker with demonstrated drive and initiative
- Excellent interpersonal skills; can work well independently or collaboratively
- Strong at using social media channels, including Instagram, Facebook and Twitter
- Proven familiarity with SEO and social media best practices
- Comfortable with Wordpress
- Strong familiarity with online analytic tools such as Google Analytics
- Strong familiarity working in Google Ad Manager
- Energetic, detail oriented, and organized with strong time management skills
- Ability to be flexible and respond quickly with a can-do attitude and problem-solving focus
- Ability to multitask in a fast-paced environment and work within tight turnarounds
- Ability to

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