Marketing Communications Specialist

3 weeks ago

Burnaby, Canada Pacific Blue Cross Full time

Pacific Blue Cross has been British Columbia's leading benefits provider for 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. Together with our subsidiary BC Life, we provide health, dental, life, disability and travel coverage for approximately 1.5 million British Columbians through employee group plans and through individual plans for those who do not have coverage with their employers.

We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our Community Connection Health Foundation, we also provide funding to community organizations with a focus on alleviating mental illness and chronic disease. We're interested in finding people who want to make a difference and who will take advantage of every opportunity to build a career with us.

Pacific Blue Cross offers an attractive compensation and benefits package, fitness programs, and an onsite gym and cafeteria. Our workplace culture values health and wellness, continuing education, environmental sustainability and giving back to the community.

We are currently recruiting for a permanent Marketing Communications Specialist. This role is in a hybrid structure and is working 2 days from our office in Burnaby and 3 days at home each week.

**Job Summary**

Under the broad managerial direction of the Manager, provides creative marketing services in the design and delivery of quality marketing projects to internal business owners in accordance with established price, product messaging and PBC promotion strategies. Provides communication support to PBC leaders in addressing customer concerns. Identifies and participates in the strategic planning of community impact programs. Builds internal networks.

**Job Duties**

**_Marketing Project Design and Delivery_**
- Provides creative marketing services in the design and delivery of quality marketing projects to internal business owners in accordance with established price, product messaging and PBC promotion strategies by:

- reviewing briefing notes and work schedules to identify business owner requirements, determine the best approach to secure audience engagement through a wide variety of promotional tactics and channels best suited to the product or service, and to plan project execution;
- consulting and collaborating with business owners, leaders and specialists across the organization throughout project execution to ensure deliverables meet objectives, to facilitate alignment with branding and corporate messaging strategies, and to provide ongoing briefings on project status;
- designing the overall format and content of the marketing collateral chosen to convey messaging such as advertising copy, social media tools, written news releases and video scripts, consistent with PBC’s brand and style guidelines;
- collaborating with Graphic Designers where specialized expertise is required to produce graphic materials for specific projects, and proofing final designs;
- facilitating agreement between multiple project stakeholders where differing viewpoints on approach, messaging, presentation or other facets of project execution exist;
- attending and actively participating in regular project status meetings to identify and refer challenges where timing and/or resource constraints are encountered during project execution
- conducting project sign off upon completion.
- Collaborates with external vendors including PBC’s advertising agency and non-agency suppliers such as video crews and photographers to represent the organization’s marketing vision and influence the outcomes of marketing activities such as on site photo shoots to ensure PBC’s image is consistently and accurately represented to external customers.

**_Media Relations_**
- Provides communications support to PBC leaders where situations such as customer complaints or observations received through a variety of channels including social media have potential or actual impact on public perception by authoring responses in consultation with senior marketing managers or escalating issues according to established protocols.
- Prepares and edits press releases for review by marketing managers prior to publication.

**_Community Impact (Event Production and Sponsorships)_**
- Identifies and participates in the strategic planning of community impact programs including sponsorships and events, to increase public awareness of PBC as a health and wellness organization.

**_Building Internal Networks_**
- Proactively pursues, establishes and maintains networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage in PBC’s marketplace is current and relevant. Identifies current and future trends, and collaborates with team members and senior management to capitalize on marketing opportunities and ideas to increase market penetration within available human

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