Manager, Digital Media Planning
6 months ago
**What you'll do**
As the Manager, Digital Media Planning and Integration, you will spearhead day-to-day client support, with a primary focus on strategic media planning and the development of innovative strategies for CTC. This role demands leadership in planning strategy and fostering a customer-centric culture within the internal planning team.
- Lead a team consisting of 7 members, with a focus on providing mentorship and support to facilitate their professional growth and development
- Providing strategic guidance for our partners, and ensuring all deliverables are executed on-time and at a high level of quality
- Work with business leads and planning teams to develop actionable insights and connection strategies to fuel plans
- Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
- Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)
- Proactively analyze performance and collaborate across department to optimize plans, to achieve banner level KPI’s
- Collaborate with the ops teams and external partners to identify, produce, and implement cutting-edge digital marketing solutions, ensuring measurable business results
- Stay ahead of the latest trends in digital media, channels, advertising formats, and technologies, providing recommendations to optimize campaign performance
- Proactively explore new digital delivery opportunities, such as media buying platforms, third-party data providers, and verification tools
- Ownership of Salesforce Media Cloud internal planning instance
**What you bring**
- A college or university degree in Marketing, Economics, Business, Finance, or a related discipline.
- You have 7+ years of experience in digital media planning and buying, with a minimum of 2 years leading a team
- Strong experience in retail is considered an asset
- Agile and a self-starter who excels in working on new initiatives
- Demonstrated expertise in media buying platforms, ad serving, and relationship management
- Proficiency with website analytics and planning tools tools (e.g., Google Analytics, Adobe Analytics, Facebook Business Manager, etc.).
- Proven ability to operate effectively within a complex matrixed organization
**Hybrid**
At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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**About Us**
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.
**Our Commitment to Diversity, Inclusion and Belonging**
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
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