Brand Strategist

2 months ago

Edmonton, Canada Alberta Blue Cross Full time

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our employees to maintain a healthy work-life balance and provide opportunities for career growth.

**ABOUT US**

Are you ready to help elevate an iconic, beloved brand?

Alberta Blue Cross is an impact-driven organization dedicated to inspiring courage for life’s meaningful moments. We’re here for Albertans through thick and thin.

For more than 75 years, we’ve been committed to the wellbeing of our communities. Today, we provide health coverage to more than 1.8 million Albertans and their businesses.

But we’re just getting started. We’re gearing up for big changes so we can meet tomorrow’s opportunities with curiosity, creativity and skill.

We don’t just value diversity—we see it as necessary for our success. We celebrate unique perspectives, backgrounds and experiences.

If you’re looking for a dynamic, caring and rewarding career, we’d love to meet you.

**ABOUT YOU**

You are both artist and scientist, able to marry research-driven strategy with intuitive creative work.

You’re a caring collaborator, adding your own expertise to a team of seasoned marketers and taking the time to bring internal partners along on the journey toward strategic and creative excellence.

You’re excited to grow your already-impressive career with an organization that does good in the world.

You care about flexibility, growth and independence, but are also looking to expand your skillset and leave a legacy of transformative work.

You’re curious, kind and know that we’re stronger together than apart.

You have a portfolio of work that demonstrates impactful, thoughtful, strategic work in shepherding brand growth.

You are a positive, energetic team player who thrives in building and creating exceptional work.

**ABOUT THE ROLE**

The Brand Strategist is a high-level strategic role tasked with growing the love for our brand across all customer segments and the broader community we serve. As a key driver of brand advocacy, the Brand Strategist will embed our brand framework into internal practices and operations, inspiring employees to live the brand and become true ambassadors. Reporting to the Director of Marketing and Brand, and working closely with the Chief Marketing Officer, the Brand Strategist is a core member of the Marketing and Customer Experience team—a fun and dynamic group committed to growing the business through exceptional, consistent customer experiences. This seasoned strategist will collaborate deeply and tactfully with teams and leaders across Alberta Blue Cross, ensuring that our brand resonates emotionally and remains relevant at all touchpoints. They will play a vital role supporting the Canadian Blue Cross National Branding Committee, ensuring compliance with brand and licensing guidelines. The Brand Strategist will also manage the measurement of our brand’s health, tracking key metrics to ensure we are making the right impact on the right audiences.

**WHAT WILL YOU DO**
- Drive efforts to grow affinity for the brand, ensuring it is embraced and understood both internally and externally.
- Create a compelling and cohesive brand strategy aligned with the company’s core values, long-term strategy, and Blue for Life Vision.
- Ensure the brand strategy is embedded within broader operational and corporate objectives, positioning the brand as a key driver of business success.
- Develop and implement plans to support the internal adoption of brand principles, grounded in our purpose: We inspire courage for life’s meaningful moments.
- Effectively present brand concepts and strategic plans to senior leaders and key collaborators and communicate the brand strategy clearly across all levels of the organization, making it adaptable and usable for all.
- Work closely and collaboratively with all teams to integrate the brand strategy into every aspect of the business.
- Oversee the naming, renaming, and rebranding of existing and new products and services.
- Maintain brand integrity across all touchpoints by ensuring all internal and external communications comply with established brand and licensing guidelines.
- Actively engage in the association’s national branding committee, ensuring alignment with national initiatives and strict adherence to branding and licensing standards.
- Consult on all content and creative efforts to ensure alignment with the brand’s voice and positioning.
- Develop and execute an educational plan to teach and share the power of brand and storytelling across the orga

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