Marketing & Communications Strategist - Applied

5 months ago

Edmonton, Canada NAIT Full time

The Marketing and Communications (Marcomm) Strategist is a key member of a team of professionals who advance NAIT's goals through centralized and coordinated marketing and communications. They play a critical role in driving the institution’s success in several high priority areas of NAIT’s Strategic Plan, providing direct marketing support to the brand, reputation and recruitment/business goals of the institution.

We are looking for our next Marcomm Strategist who will be the trusted partner to our Applied Research department. As the Applied Research team and the impact of their work continues to grow, the need for a highly strategic and multi-discipline strategist is needed. Applied research team also contributes to the growth of a highly skilled workforce, providing students with additional learning opportunities for career-readiness, and providing businesses with the talent that they need.

Reporting to the Senior Manager, Marketing, this position works closely with internal stakeholders (AVPs, executive directors, directors, research chairs, managers, and others) and external contacts (media partners, agencies and other partner/community organizations). The Marcomm Strategist is responsible helping Applied Research leaders develop short
- and long-term marcomm plans, and with the execution of these plans via project intake and coordination and management within the Department of Marketing and Communication (M&C) to plan resources effectively across the other teams. They are trained in agile marketing practices and skilled at complex project management.

To succeed in this role, you will work in a creative, collaborative environment to support NAIT’s overall strategy, annual business plans, and revenue generation goals. You will perform in a fast-paced, agile environment to guide projects from planning, brainstorming and concept through to design, implementation and measurement. You will be a key player in executing B2B, B2C and B2i campaigns by leveraging NAIT’s full marketing technology stack. Your experience in both marketing and communications will be invaluable in help NAIT reach goals in terms of brand awareness and revenue generation.

**Key Responsibilities**:
Strategy Development, Project Planning, and Client Management
- Provides strategic marcomm direction, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the Applied Research’s leadership team and be the SME within M&C.
- Decipher business challenges/opportunities and advising on the marcomm solution/strategy and considering brand and reputation risks in the external environment.
- Work closely with clients to build integrated marketing and lead generation programs to support existing and new opportunities.
Work with research centres to identify opportunities for storytelling and sharing the impact of Applied Research’s work. Audit current marketing and communications strategies and work with clients to identify target audiences, objectives, key messages and use best practices to achieve goals.
- Leverage existing data and information on target audiences in order to deliver personalized marketing and brand experiences.
- Operate with a design-thinking mindset, put yourself in the shoes of our customers and end-users in order to engage them seamlessly across all marketing touch points.
- Identifies opportunities across paid, earned and owned media that support Applied Research's business goals.
- Write strategic marketing and communications plans, identifying trends to ensure competitive positioning.
Manage project and marketing budgets effectively.

Execution and Optimization
- Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.
- Collaborate with our external communications team on content creation across various platforms, crafting pitches for earned media, and distributing content across NAIT channels including social media and our online newsroom Techlife Today.
- Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable goals are achieved.
- Leverage data to deliver precision marketing to maximize audience engagement.
- Support event and tradeshows, as needed, by advising client on how to maximize presence and generate leads.

Reporting and Analysis
- Monitor and deliver insights on opportunities that improve our KPIs (downloads, leads, conversions, etc.).
- Shares findings with multiple stakeholders and uses information in making data-driven recommendations.

**Skills & Abilities**:

- Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
- Demonstrated ability to work closely with clients and manage multiple projects

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