Digital Assets Coordinator

3 months ago

Vancouver, Canada Covenant House Vancouver Full time

As we serve vulnerable youth, all employees working for Covenant House Vancouver must be fully vaccinated for COVID-19. Proof of vaccination status will be required prior to your start date.

**About Covenant House Vancouver**:
Since 1997, Covenant House Vancouver has provided relentless support for youth experiencing, or at-risk of experiencing, homelessness. We provide support to young people age 16 to 24 who have experienced a wide range of early life and ongoing, complex trauma; including physical, sexual and emotional abuse and neglect. Our purpose is to serve all youth, with absolute respect and unconditional love, to help youth experiencing homelessness, and provide a safe and supportive environment for all youth in need.

Working at Covenant House will be one of the most meaningful things that you’ll do in your life. However, you will be confronted with significant issues in this work and frankly, this work is not for everyone. In the course of doing your work, particularly for those doing frontline work, you will be exposed to the trauma of others. The youth we serve may also experience overdose, physical harm perpetuated by self or others and even death. Because we provide a relational model of care, the harms our youth experience can impact us in varying degrees.

We will provide more information on vicarious trauma during recruiting and on-boarding, to help you decide if Covenant House is the place for you.

**The Impact the Digital Assets Coordinator can make**:
Supporting Covenant House Vancouver to leverage its brand, storytelling, and advocacy by ensuring all digital assets are optimized to best standards.

Reporting to the Marketing Manager, the Digital Assets Coordinator oversees and optimizes all digital assets and activities to enhance Covenant House Vancouver’s online presence and engagement. This role requires a meticulous approach to managing various digital channels, and ensuring content timeliness, relevance, and alignment with Search Engine Optimization and brand strategies.

**How you will contribute**:

- Coordinate the maintenance, growth and optimization of all digital assets and the CHV website and intranet using SEO best practices and through HTML customization in WordPress and SharePoint.
- Oversee the integration of Luminate and Raisers Edge into the website, and the creation of DIY fundraising pages, currently supported through Luminate.
- Generate ongoing reports analyzing the content and user engagement for content posted on social media platforms, website, intranet and other digital assets.
- Translate data insights into actionable recommendations for enhancing digital strategies.
- Manage platforms like MailChimp and Hootsuite.
- Work closely with the MarCom team to manage the intake and review, tagging, uploading, and ongoing maintenance of photography, video, and other materials.
- Support the review of photography and video submissions against brand alignment and other criteria, making recommendations as needed.
- Troubleshoot as needed: identify source of problems, attempt resolution; and escalate unresolved problems.
- Work with the Marketing Manager, support key members of the Philanthropy Team to align fundraising campaigns and strategies on digital channels and website.
- Support the MarCom team with social media buys, monitoring, and special projects.
- Other duties as assigned.

**Who are we looking for?**

**Education and Experience**:

- Certificate or Degree in Marketing Management or Computer Science with a specialized focus on digital channels.
- Minimum of three years of experience in digital marketing and website management.
- Photography and videography skills an asset.
- Expertise with Luminate and Raisers Edge or similar tools an asset.
- Must have expertise level in:
- WordPress management
- HTML customization; coding ability an asset
- SEO, SEM, and digital analytics tools
- Google Analytics and Google Search Console
- Hootsuite
- MailChimp
- Adobe Creative Suite and MS Office Suite
- SharePoint and backend management of SharePoint-build intranets
- Ability to build digitally responsive forms and DIY platforms.

**Competencies**:

- Strong organizational skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Builds strong relationships with all departments to understand their needs, provide guidance on best practices, and ensure timely updates and enhancements.
- Takes personal ownership and responsibility for the quality and timeliness of work commitments.
- Responds positively to change, embracing and using new practices or values to accomplish goals and solve problems.
- Time Management and prioritization — continuously adapts priorities and responsibilities in response to changing needs.
- Considers issues from various angles, develops multiple solutions and adapts approach as required.
- Works cooperatively and effectively with others to reach a common goal.
- Participates in group activities and a

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