Product Marketing Specialist

2 weeks ago

Toronto, Canada Spatial DNA Full time

We help communities grow and prosper through the delivery of easy-to-use digital services enabled by our integration solutions. Connecting systems and automating the flow of data transforms the work of our customers. They are able to connect their systems to simplify their users’ lives, empower teams with data to make better decisions, and transform inefficiency into innovation. We directly affect the lives of millions of citizens, rate-payers, businesses, and students.

**Responsibilities**:

- Present ideas and final deliverables to executive teams, communicate and strategize about marketing programs and budgets with senior leadership;
- Act as point of communication for marketing and advertising ideas, from team members and relay concerns or roadblocks from marketing coordinators;
- Working with the creative team, guide creative direction to meet objectives for marketing goals;
- Provide or coordinate the creation of graphic and video content;
- Manage our web and social media presence;
- Create and hold team members accountable to meeting a content calendar and content creation schedule;
- Gather customer and market insights to inform outreach strategies, increase conversions, and generate more qualified leads;
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
- Write and edit copy as necessary; and,
- Other marketing and market data analysis duties as they are identified.

**Qualifications**:
Your personality matches our core values:

- **Belief in our Work**: We help people and businesses grow and we love doing it.
- **Humility**: We always have time to help our team and our customers. There is no room for egos.
- **Accountable Experts**: We own our commitments and deliver on them.
- **Creativity**: We believe new ideas are messy and making mistakes is part of progress.

And, work is but one aspect of our lives - we encourage and celebrate life outside of work.

This position requires the following certifications or combinations:

- Degree in Journalism, Communications, Marketing or related field; OR
- 2+ years of relevant work experience.
- Certifications in HubSpot marketing tools or data-driven marketing are highly desirable

Required skills and abilities:

- Able to convey complex technical information in an accessible, interesting way
- Must be comfortable working remotely
- Experience with basic graphic design a plus
- Must be organized and work well in a team setting. Be open to feedback from others and give honest non-judgmental feedback to others
- Professional, precise communication skills

Total Compensation:

- **Base Salary**: dependent on your experience, ranges from $75,000 - $100,000
- **Formal Training**: $2,000 per year
- **Health Insurance**:Extended health insurance, including alternative healthcare and dental, and anonymous mental health support for you and your family
- **Formal Training**: $2,000 per year
- **Income Protection**:Short
- and long-term disability, life insurance, and discretionary sick or personal time
- **Vacation**:3 weeks annual vacation
- **Services**: support from our virtual assistant service (includes personal services to book dinner reservations, for example, to make your life easier)
- **Meaningful and Challenging Work**: Integration is a key component of any Digital Transformation program. The work that we do helps businesses and communities grow by digitizing work across departments and automating administrative tasks that take up people’s time. We enable our customers to unleash the creativity of their staff to solve the real problems in their communities. Telling our customers’ stories and providing content that educates and entertains helps people learn, grow and influence, and really make a difference - regardless of whether we end up doing business with them.
- **Informal Learning Opportunities**: Mentoring from our CEO and Director Global Business Development. Monthly Education Sessions on topics of human performance, leadership, high-performing organizations, and customer service from luminaries such as Richard Branson (CEO Virgin Group), Jochen Zeitz (CEO Harley-Davidson), Simon Sinek (Author), Bozoma Saint-John (CMO Netflix, Uber, Apple Music)

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