Product & Campaign Marketing Specialist

3 weeks ago

Toronto, Canada Pearson Full time

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large, and small.

If you have creative ideas about how to engage customers online and experience producing compelling content, we’d like to meet you.

Job Description:

As Product & Campaign Marketing Specialist , you will create B2B / Educator campaigns for a select Higher Education portfolio of market-leading products. As part of a cross-functional team, you will work collaboratively with product development, US and Global product marketing, digital marketing and sales towards a common goal. This is an exciting opportunity for a goal driven individual to have a meaningful impact on teaching and learning outcomes across higher education in Canada.

In this role, you will:

Create compelling marketing content for educators to discover, try and adopt Pearson courseware, with a focus on SEO and customer engagement.

Manage product marketing campaigns, collaborating with our internal creative team to effectively budget, prospect, develop and distribute assets across digital channels to drive strong return on investment and efficient CAC.

Manage a diverse portfolio of products and craft a clear, compelling message that communicates value to customers.

Balance a wide variety of tasks, inclusive of community building, events management, customer-facing activity in addition to core marketing functions.

Be a key part of market leading team and culture dedicated to health, wellness, work/life balance and diversity, equity and inclusion.

About you:

University or College degree in Business or Marketing or equivalent experience.

You are a purpose driven individual who is passionate about the power of learning.

You have experience in performance, product, content or digital marketing; alternatively in Higher Education sales.

You are familiar with inbound and outbound marketing tactics as well as MarTec tools commonly used to execute consumer marketing strategies

You are comfortable speaking to current and prospective customers in meetings and at events

You are a strategic thinker, great communicator and teammate.

You are data driven and possess exceptional impact and ROI tracking skills.

You are available to travel to meetings, occasionally overnight

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

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