Manager, Operational Communications

3 weeks ago

Toronto, Canada CT Corporation Full time

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Reporting to the Associate Vice President, Retail Operations and Store Communications, the Manager, Operational Communications will create, implement and oversee all operational communications, platforms and strategies in support of the Canadian Tire Retail Dealers and store network. This role will develop, implement and measure the integrated communication strategy, providing oversight to delivery and effectiveness of daily operational messaging. Critical to the success of the role is ensuring Dealer and store communications are consistent with, and in support of, Corporate strategic and business goals.

**What you'll do**
- Oversee all operational communications to the CTR Dealer network, ensuring messaging is consistent, engaging and aligns to brand standards.
- Responsible for maintaining regular dialogue with CTR business leaders, stakeholders and Corporate Affairs teams on current communications environment, challenges and support requirements, and to ensure delivery of quality, cost-effective and timely services across the corporation.
- Develop and implement effective communication strategies to drive Dealer awareness, engagement and adoption of business programs and initiatives.
- Continue the evolution of communications capabilities, integrating the digital landscape into core communication channels; provide recommendations and solutions based on current trends and best practices to enhance communication landscape.
- Lead the Store Communications Dealer Working Group: Responsible for content planning to support objectives and corporate strategies, lead Dealer discussions to gain support and / or provide decision making, lead the preparation and execution of ongoing calls.
- Provide oversight to communication projects and plans, ensuring appropriate resourcing and support to meet timelines and deadlines; Provide partnership to key stakeholders across the organization to develop and deliver engaging communications.
- Lead the collaboration with cross-functional teams, including IT and infrastructure to evolve the store communication portal (CT Hub); engage in working groups, provide guidance and leadership on development and delivery of platform capabilities.
- Leverage store knowledge to ensure communications follow Brand Standards and balance the needs of the business as well as the Dealer to drive operational goals.
- Provide relevant and robust analytics and reporting to lead strategy development and decision making related to communications process, platforms and vehicles; provide recommendations for improvements based on analysis.
- Work closely with Dealers to develop, improve and evolve communication channels, best practices and team processes.
- Monitor and share industry trends, best practices and emerging digital technologies and platforms.
- Manage new and existing vendor relationships related to the production and delivery of store communications, including oversight of invoicing and billing cycles.
- Foster environment of innovation and collaboration, working closely with peers and peer teams providing leadership and guidance on communication planning and support.
- Manage workflow and priorities within the communications team
- Provide feedback and guidance to team for personal and professional growth and development.

**What you bring**
- 5 + years of progressive technical/digital communications management experience
- Post-secondary education in Communication Studies and or a related field
- Ability to build and maintain strong relationships at all levels and areas of the organization, including Dealer Network
- Proven ability to think strategically and manage long-term complex projects
- Excellent planning and organization skills, with a demonstrated track record in digital communications, project management, issues management and problem solving, including seeking, creating and championing creative digital communication solutions
- Strong background in project management, SEO, UX, emerging technologies, digital analytics and strategy
- Demonstrated experience overseeing and directing website and digital executions from strategy and concept, to design, execution, and measurement/optimization
- Ability to develop, implement and measure impactful, analytics-driven digital communication channels that drive engagement
- Experience managing and coaching direct

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