Manager, Digital Strategy

2 weeks ago

Toronto, Canada AlayaCare Full time

**About AlayaCare**:
AlayaCare is revolutionizing the way home health care is delivered. Our leading cloud-based software allows our clients around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 650+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home health care software solutions. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

**About the role**:
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Strategy Manager to lead, develop, implement, track and optimize our digital marketing campaigns across all digital channels. This includes segmented paid campaigns, review site optimization like G2, Capterra and Software Advice and help with social media campaigns and organic search.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Strategy Manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

**What you'll be responsible for**:

- Plan and execute paid and organic digital marketing, review site optimization like G2, Capterra and Software Advice and help with social media campaigns.
- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- **Instrument conversion points and optimize user funnels**

**What you'll bring**:

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing paid, organic and 3rd party software sites
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Valid work authorization in Canada and/or the US is required

**What Makes AlayaCare a Great Place to Work**:

- Our products have a positive impact on the lives of countless care workers and care recipients Equity in a well-funded, high-growth company
- Work where you feel most engaged and productive with our SuperFlex working models, whether that be at home or in one of our beautiful offices
- Competitive compensation including equity in a growing, well-funded company
- Comprehensive group benefits program, including telemedicine
- Employee expense program for health, wellness, lifestyle, productivity expenses and more
- Parental leave top-up plan
- Flexible vacation policy
- Wellness Fridays program for North America-wide designated days off to unwind
- Paid Volunteer Time off Program
- Career growth and development opportunities
- An entrepreneurial culture of transparency, collaboration, and innovation
- We are recognized as Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation

**_ Better outcomes, better belonging_**
- Our team members are uniqu_e—like our products and the customer groups that we service. _AlayaCare_ employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard._
- Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within _AlayaCare's_ policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration._

LI-RB1

  • Manager, Digital Strategy

    4 weeks ago

    Toronto, Canada SickKids Foundation Full time

    Help us create healthier futures as a MANAGER, DIGITAL STRATEGY **ABOUT US** SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international...

  • Manager, Digital Strategy

    5 days ago

    Toronto, Ontario, Canada Toronto Public Library Full time

    Reporting to the Director, Digital Strategy & CIO, the Manager, Digital Strategy & Excellence willdevelop and maintain strategies, practices, and trusted partnerships both within the ITS portfolio,across TPL and the broader sector to enable to delivery of exceptional digital value andexperiences. As an ambassador for the Toronto Public Library's (TPL)...

  • Strategy Lead

    2 weeks ago

    Toronto, Canada Apply Digital Full time

    **ABOUT APPLY DIGITAL** **Who we are**:We're a global digital transformation partner for change agents, working to modernize their organizations. **Who we help**:Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact. **What we do**: We offer...

  • Digital Strategy

    6 days ago

    Toronto, Ontario, Canada Softchoice Full time

    We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we...

  • Manager, Digital Strategy

    2 months ago

    Toronto, Canada Toronto Public Library Full time

    Reporting to the Director, Digital Strategy & CIO, the Manager, Digital Strategy & Excellence will develop and maintain strategies, practices, and trusted partnerships both within the ITS portfolio, across TPL and the broader sector to enable to delivery of exceptional digital value and experiences. As an ambassador for the Toronto Public Library’s (TPL)...

  • Digital Marketing Manager

    2 months ago

    Toronto, Canada Paramount Digital Agency Full time

    **Responsibilities**: - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Coordinate our digital team, offering quality leadership - Ensure that our content is search-engine friendly and optimized to increase our company’s profitability - Monitor our digital campaigns so that they are running...

  • Digital Marketing Account Manager

    2 months ago

    Toronto, Canada Consultus Digital Inc Full time

    **Job Title: Digital Marketing Account Manager** Location: Toronto, Canada - Hybrid **Watch this video **on what it's like to work at Consultus Digital! **About Us**: **The Opportunity**: We are seeking a proactive Digital Marketing Manager to join our team. This position is suited for a strategic thinker passionate about crafting and managing marketing...

  • Digital Sales Manager

    2 months ago

    Toronto, Canada Paramount Digital Agency Full time

    **The Job Overview** We are seeking a dedicated digital sales manager to join our growing company. You will collaborate with other salespeople to effectively sell and draw eyes to current campaigns to increase our user base. We are located in the heart of downtown Toronto. We hope that as a digital sales manager, you can put your passion for sales...

  • Manager, Digital Marketing Strategy

    4 weeks ago

    Toronto, Canada Sun Life Full time

    Job Description : Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and...

  • Manager, Digital Marketing Strategy

    5 days ago

    Toronto, Ontario, Canada Sun Life Full time

    Job Description : Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and internal...

  • Manager, Digital Marketing Strategy

    3 weeks ago

    Toronto, Canada Sun Life Full time

    Job Description : Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and...

  • Manager, Advisor Digital Strategy

    2 weeks ago

    Toronto, Canada Raymond James Financial Full time

    **Manager, Advisor Digital Strategy** - 2300939 **Job Summary** Raymond James Ltd. is looking for a Manager, Advisor Digital Strategy to manage our digital marketing agency team who support our clients, financial advisors. Drawing on experience as a team manager, you will be responsible for training and developing your team as well as coaching them on...

  • Digital Marketing Manager

    7 days ago

    Toronto, Canada Elite Digital Inc. Full time

    **Digital Marketing Manager** The DMM liaises with clients, both current and prospective, and understands client needs. They take client goals and turn them into digital strategies, then work with production teams to make those strategies come to life. The DMM also works closely with Account Managers and Project Managers to ensure client expectations are...

  • Manager, Digital Communication Strategy

    3 weeks ago

    Toronto, Canada Scotiabank Full time

    Requisition ID: 198891 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The Manager, Digital Communication Strategy conducts analytics, implement digital communications strategies to maximize dollars collected and improve Canada Collections’ key KPIs, while delivering on the Bank’s credit loss &...

  • Manager, Digital Communication Strategy

    3 weeks ago

    Toronto, Canada Scotiabank Full time

    Requisition ID: 198891 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The Manager, Digital Communications Strategy conducts analytics and set digital communications strategies to maximize dollars collected improving Canada Collection’s while delivering on the Bank’s credit loss & operations...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Canada Elite Digital Inc. Full time

    **Digital Marketing Manager** The DMM liaises with clients, both current and prospective, and understands client needs. They take client goals and turn them into digital strategies, then work with production teams to make those strategies come to life. The DMM also works closely with Account Managers and Project Managers to ensure client expectations are...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Canada Art & Science Digital Experience Design Full time

    Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you! **INCLUSIVITY AND ACCESSIBILITY**: **WHO WE ARE**: Art & Science is a full-service marketing agency with...

  • Manager, Digital Communication Strategy

    5 days ago

    Toronto, Ontario, Canada Scotiabank Full time

    Requisition ID: 198891Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.The Manager, Digital Communications Strategy conducts analytics and set digital communications strategies to maximize dollars collected improving Canada Collection's while delivering on the Bank's credit loss & operations expense...

  • Senior Manager, Digital Strategy

    1 month ago

    Toronto, Ontario, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the Opportunity?The Digital, Data & Technology (DDT) team plays a crucial role in developing and implementing digital strategies across all RBC Insurance products to make insurance easy for everyone, drive business efficiencies, and unlock growth with an experience-led approach.As the Senior Manager of Digital Strategy, you...

  • Senior Manager, Digital Strategy

    3 weeks ago

    Toronto, Ontario, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the Opportunity?The Digital, Data & Technology (DDT) team plays a crucial role in developing and implementing digital strategies across all RBC Insurance products to make insurance easy for everyone, drive business efficiencies, and unlock growth with an experience-led approach.As the Senior Manager of Digital Strategy, you...