Specialist, Social Media

3 weeks ago

Toronto, Canada Campfire Circle Full time

**Specialist, Social Media & Community Management**

**ABOUT US**

Campfire Circle has offered healing through happiness for thousands of kids and families affected by childhood cancer since 1983. It’s where kids can be kids, and families can be families—engaging in camp-inspired community, in-hospital, and overnight camp programs, at no cost to them. As a privately funded organization, Campfire Circle donors make thousands of life-changing experiences possible for Campers throughout the year, all across Ontario.

**THE OPPORTUNITY**

Every day, Campfire Circle connects with kids with cancer or serious illness and their families, providing joyful and transformative programs in hospitals, communities, and overnight camps. We are looking for a dynamic **Specialist, Social Media & Community Management** who will help us tell our story, engage with our community in meaningful ways, create compelling content that builds brand awareness, and inspire the public to support our cause. The **Specialist, Social Media & Community Management** is an excellent writer, editor, and strategist, with strong project management skills and demonstrated experience in the digital sphere, including paid special media campaigns. They will have experience with storytelling via digital mediums that is inspiring and demonstrates impact. They will prepare social media posts, create paid campaign content, manage content creation, and build internal constituent relationships.

The key accountabilities of this role include, but are not limited to:

- **Planning and Oversight**: Support/lead the development of our social media strategy as it aligns with our organizational goals, working as part of the cross-functional communications team to plan content projects and manage deadlines, demonstrating excellent project management skills, and meeting KPIs on social media engagement, brand awareness, and organizational goals.
- **Communications & Content Development**:

- Copywrite, manage, and schedule high-quality editorial content for social media channels including but not limited to Facebook, Instagram, Threads, Twitter/X, LinkedIn, YouTube, and TikTok,
- Manage social calendars aligned with business objectives, working with the leadership team to develop and execute communications concepts on branded events, fundraising initiatives, and more,
- Create paid social campaigns in collaboration with marketing leads to improve overall brand awareness, and
- Measure the outcomes of projects and paid campaigns and provide metrics and insights to the team on a weekly, monthly, and quarterly basis.
- **Digital Community Management**:

- Responsible for developing and/or managing website content and social media channels on a daily basis,
- Engage daily with supporters and donors on social media platforms in a timely manner - respond, share, and comment on relevant content,
- Create and execute paid ad campaigns that reach different audiences as necessary; produce reports on the efficacy of those campaigns,
- Use scheduling tools such as Agorapulse and other cloud-based platforms to coordinate a social media plan that supports organizational goals as a whole while advancing the mandate of individual teams, and
- Identify and establish partnerships with relevant influencers and content creators.

**QUALIFICATIONS**
- Diploma or degree in digital marketing, social media, communications, public relations, or relevant experience,
- Minimum two years' experience with communications supporting a development team or function,
- Superior knowledge of social media and digital marketing communications, including experience with related management tools, Meta, Google Analytics, etc.,
- Strong oral and written communication skills,
- Excellent project management abilities and/or training in project management,
- Strong knowledge of Microsoft Office and related software. Knowledge of WordPress and Adobe Creative Suite is an asset,
- Ability to work independently and as a member of a high-performance team,
- Superior interpersonal and relationship management skills,
- Demonstrated commitment and experience in the volunteer sector or in volunteer management, and
- Current driver’s license and the ability to be covered by camp’s insurance policy_._

In accordance with our mandate of creating a caring and safe environment for ill children and their families, we require attestation of childhood vaccinations, updated Police Record with Vulnerable Sector Screening, and proof of full vaccination against COVID-19 for all of our staff. We also require that all staff be currently eligible to work in Canada and for Campfire Circle.

**WORKING CONDITIONS**
- The position involves some evening/ weekend commitments and some travel.
- This position currently involves hybrid work from home/from our downtown Toronto office.
- In consideration of the population Campfire Circle serves, the incumbent is a non-smoker.

**COMPENSATION**

This position offers a competitive annua

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