Public Relations

2 weeks ago

Toronto, Canada Blue Ant Media Full time

TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE- Our productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.We actively seek out people who embody our core values: optimism, creativity, entrepreneurism, agility and integrity. We attract creative talents who are optimistic about the evolving future of content and who take pride in seeing opportunity where others see challenges. We encourage employees to think like small business owners by taking ownership on projects and giving them the flexibility to take risks and embrace an evolving media landscape. Our team members excel at collaborating with internal and external partners and our culture fosters sharing ideas and treating all people with respect.

**Public Relations & Social Media Specialist, National Consumer Shows**

Blue Ant Media is looking for a full-time Communications & Social Media Specialist in its Communications and Consumer Shows division. This role will report into the Communications Manager with a reporting line into the Head of Marketing and Partnerships to support media relations and social media at the annual Cottage Life and Toronto Home Shows: Home + Reno Show, National Home Show, Spring Cottage Life Show, Spring Baby Show Toronto, Ottawa Cottage Life and Backyard Show, Fall Home Show, Fall Baby Show Toronto, Fall Baby Show Vancouver and Fall Cottage Life Show.

**What You’ll Be Doing**
- Media monitoring and final coverage reports encompassing campaign highlights, media impressions, challenges and show post mortem recommendations.
- Drafting press materials including press releases, advisories, matte stories, op-eds, press kit contents, bios, etc.
- Manage and update press contact lists via Mailchimp. Pro-actively research new PR opportunities and ways to expand contact base.
- Identifying angles to pitch regional and national opportunities across various silos including retail, design, fashion, arts, business, lifestyle, gardening, real estate, baby/ parenting, travel, boating, outdoor living, environment and more.
- Media pitching and identifying thought leadership for spokesperson(s) and/or third-party spokespeople, including vendors, who can complement and enhance PR angles and narratives for Blue Ant Media’s consumer show portfolio.
- Working with the Communications Manager and Head of Marketing & Partnerships to identify influencers with like-minded focus including retail, design, crafting, small businesses, shopping, travel, local maker events, DIY, parenting, home renos and more.
- Work with Communications Manager to oversee talent relations at the consumer show events, preparation of key messages and talking points to conduct talent briefings.
- Develop and implement a social media strategy across multiple platforms that maximizes consumer show’s visibility and steadily grows its audiences.
- Overseeing PR and social media on-the-ground during all consumer show events.
- Manage multiple social media content calendars: planning, creating, organizing, scheduling, and posting content
- Write, copy, create visuals and schedule social media posts for multiple social media channels
- Engage with social media followers in real-time and provide reporting as required.
- Brainstorm to develop creative stunts, programming designed to attract younger demographics and engaging news-worthy spokespeople that are aligned with what is trending on social media and in the news.

**What You’ll Bring**
- Established relationships with journalists and news producers.
- Strong pitching skills.
- An ability to display good judgment in decision making and correspondence.
- Excellent written, verbal and interpersonal communication skills.
- Proficient in Microsoft Word, Microsoft Excel, Gmail, Google Docs and Google Spreadsheets.
- Hardworking, takes initiative and pays attention.
- Social media (Instagram, Facebook, possibly Twitter, TikTok, Pinterest)
- Analytics tools (Google Analytics, Facebook, Instagram etc.)

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