Marketing Manager

6 months ago


North York, Canada Fitness Avenue Full time

At Fitness Avenue, we are dedicated to enhancing the lives of fitness enthusiasts with our top-quality equipment and accessories. We're looking for a Marketing Manager who is not only skilled in digital marketing but also shares our passion for fitness. This role is vital in scaling our eCommerce operations across multiple Shopify platforms, driving our digital presence, and strengthening our brand image.

**Key Responsibilities**:

- **Strategic Leadership**: Develop and implement innovative digital marketing strategies across all channels, including paid media, SEO, and social media, to increase brand visibility and sales.
- **eCommerce Optimization**: Manage our Shopify stores, focusing on user experience, conversion optimization, and performance metrics.
- **Campaign Management**: Lead the creation and execution of compelling marketing campaigns, ensuring they align with our brand’s vision and sales objectives.
- **Analytics and Reporting**: Utilize advanced analytics tools to track campaign performance, adjust strategies in real time, and report on ROI and other key performance indicators.
- **Team and Resource Management**: Lead a small marketing team, inspire creativity, and coordinate with external agencies and freelancers to deliver projects on time and within budget.
- **Cross-Functional Collaboration**: Work closely with other departments to ensure marketing strategies are integrated with company-wide initiatives and goals.

**Qualifications**:

- **Passion for Fitness**: A genuine enthusiasm for fitness and an understanding of the fitness product industry.
- **Educational Background**: Bachelor’s degree in Marketing, Business, or related field; a Master’s degree or MBA is advantageous.
- **Professional Experience**: At least 5 years of experience in digital marketing, with a proven track record in eCommerce and brand management.
- **Technical Skills**: Proficiency in Google Analytics, AdWords, Shopify, and other relevant digital marketing tools.
- **Certifications**: Certifications such as Google Ads, Facebook Blueprint, and other industry-recognized credentials are desirable.
- **Communication and Leadership**: Exceptional communication skills and the ability to lead and motivate a team.
- **Project Management**: Strong project management skills, with experience managing timelines, budgets, and resources for multiple marketing projects.

**Core Competencies**:

- Innovative and Strategic Thinking
- Strong Analytical Skills
- Leadership and Team Management
- Effective Communication
- Entrepreneurial Mindset
- Proactive and Resourceful
- Project Management Expertise

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- What is your expected salary range for this position?
- Describe the most complex marketing campaign you have managed. Include the goals, strategies employed, and the outcome.
- What was the largest monthly marketing budget you have managed?
- Given your passion for fitness, how would you leverage this in developing marketing strategies for our fitness products?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- eCommerce marketing: 3 years (required)
- managing a marketing team: 2 years (required)
- digital advertising (SEO, PPC, social media ads): 3 years (required)
- using analytics tools like Google Analytics or similar: 2 years (required)

Work Location: In person


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