
Marketing Manager
3 weeks ago
**Key responsibilities**:
**Strategic Direction**:
- Develop and implement a comprehensive communication strategy in the region
- Plan and evaluate marketing activities by blending global vision with localized strategies to cultivate a strong, community-driven presence in North America
- Ideate, justify, and rigorously test marketing activities
- Manage and maximize the local marketing budget, ensuring strategic and impactful resource allocation aligned with our growth objectives
**Leadership and Team Management**:
- Lead the local marketing team by curating their work, implementing new processes, and enhancing existing ones to ensure the department's success.
- Synchronize plans with the sales department, supporting proactive collaboration to drive holistic growth and market influence
**Brand Integrity**:
- Safeguard our brand's reputation and cohesiveness in the local market, creating meaningful and resonant connections with our audience
- Elevate brand awareness in the local market by conceiving and executing captivating health and wellness-centered projects that engage and inspire our audience
**Market Outreach and Engagement**:
- Support regional and local events, orchestrating engaging event promotion plans
- Strategically support sales activities, focusing on consumer reactivation, dealer acquisition, and orchestrating engagements that resonate with the regional audience
- Manage the effectiveness of performance advertising and lead data-driven decision-making to optimize our market positioning and customer engagement.
- Devise and implement a compelling strategy for training the local dealer network, embedding them with a deep understanding of our products and business ethos
**Requirements**:
- Minimum of 5 years of comprehensive marketing experience with at least 2 years in a managerial capacity
- Native American English speaker
- Passionate about health and wellness
- Proven success in developing and implementing successful marketing strategies in a related industry, particularly in health and wellness or network marketing
- Exceptional leadership and team management skills, with a demonstrated ability to motivate and drive performance within a team
- Strong strategic thinking, with the ability to develop innovative and compelling marketing plans and initiatives
- Outstanding verbal and written communication skills with an ability to effectively convey brand messaging and strategy
- Proficient in data analysis, insight extraction, and performance assessment to perform strategic decision-making
Pay: From $60,000.00 per year
**Benefits**:
- Flexible schedule
- Paid time off
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
**Experience**:
- Marketing: 5 years (required)
**Location**:
- North York, ON (required)
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