Digital Marketing Coordinator

4 weeks ago

Winnipeg, Canada Payworks Inc. Full time

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proud to be Canadian owned and operated as well as committed to developing world-class products and providing a progressive workplace culture where **Doing Right by People**_ _is our purpose.

**DOING RIGHT BY PEOPLE - IT’S WHAT WE DO**:
Payworks develops proprietary, integrated SaaS-based products in the payroll, human resources and time and attendance space. We create, deploy and maintain our own solutions. As a Digital Marketing Coordinator with Payworks, you will help to maintain our corporate brand by collaborating on marketing campaigns, developing digital content and generally supporting our digital marketing team’s operations. To support the broader business, you will collaborate with some talented folks, including those specializing in back-end development, copywriting, social, video and design (among others), to coordinate and contribute to project deliverables associated with our online marketing strategies. This role offers plenty of opportunities to flex your creative skills and make a real impact on how our story reaches the right audiences.

**WHY YOU SHOULD CHOOSE PAYWORKS**:

- Comprehensive employer paid benefits for you and your family and excellent pension plan with employer contributions.
- Plenty of professional development opportunities.
- Community-minded culture - Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
- Time and flexibility to meet your needs - Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
- Cool perks - Annual wellness subsidy, Costco membership, fun office environment and events, and more

**DRIVE CONVERSIONS & QUALITY LEAD GEN** - IT’S WHAT YOU’LL DO***:

- ** Play with cool tech** - Your interest in learning marketing technologies will be well supported. We have some of the best marketing solutions around You will work closely with our copywriters to optimize content for the web, taking SEO, UX and accessibility into consideration, and implement it directly into our CMS. You will also get comfortable making updates to image templates in the Adobe Creative Cloud suite, amongst other platforms.
- ** Story tell with analytics** - Monitoring our CRM, social media, ad platforms and Google Analytics to analyze trends, you will be equipped to report on the growth, changes in tactics and overall performance of campaigns to various stakeholders. We adapt as data presents and will lean on you to ensure campaign deliverables and project updates are delivered timely and accurately, meta data is tracked and documented consistently and changes to ad content or bidding are implemented and refreshed as needed.

**WHAT YOU’LL NEED TO SUCCEED***:

- A positive attitude, results oriented mindset and hunger to learn (a love of tacos also considered an asset).
- Degree, diploma, or certificate in: Marketing, Advertising, Digital Media, or related field; or equivalent combination of education and practical experience in Digital Marketing.
- Previous experience working in sales and/or customer service, with an understanding of how to appeal to different audiences and identify opportunities to expand the company’s customer base, would be considered an asset.
- Experience implementing website updates via a Content Management System (CMS).
- A keen eye for great UI and UX and a drive to keep up to date with trends and changes in the UX and Marketing Technology spaces.
- Proficiency in Adobe Creative Cloud suite (XD, PSD, AI).
- Excellent verbal and written communication skills.
- Experience working with cross-functional teams to strategize, prioritize and recommend creative solutions based on market and competitive intelligence research.
- Strong organizational skills and attention to detail with the ability to handle multiple tasks, prioritize workloads, and thrive in a dynamic work environment.

**We are proud to support a Flexible Work Plan that allows employees, in collaboration with their leader, to choose the work location that best suits their work and lifestyle. The Digital Marketing Coordinator reports into the Payworks office, however has the option to work in the office or on a hybrid work model.

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