Sales and Marketing Specialist

7 days ago


Remote, Canada Prime Healthcare services Full time

A Little About Us:

Prime Healthcare is a fast growing healthcare staffing agency that provides staffing needs in Canada in a timely manner. We are currently looking for sales and marketing personnel to join our team.

  • You are comfortable handling inbound or outbound calls.
  • Extremely polite and friendly interpersonal skills.
  • Fluent in English and excellent writing skills
  • Fluency in French is a plus.
  • Assist with closing business and moving opportunities along in the sales cycle.
  • Understand customer needs and requirements
  • Ability to meet and exceed sales goals with minimum supervision.
  • You Seek, identify, follow up and close contracts on leads and opportunities that
- have been provided or that you generate.

  • Excellent verbal and written communication skills with a customer service approach
  • Adaptable problemsolver and team player who enjoys working in a fastpaced,dynamic work environment
  • Ability to work independently with minimum supervision
  • Ability to multitask, prioritize and manage time effectively.
  • Ability to communicate clients with solutions
  • Ability to negotiate, pricing, financing, and alike
  • You have a proven track record of driving growth through delivery of marketing initiatives.
  • You will enjoy working in a small, startup culture with a sleevesrolled up approach to getting involved in all areas of the business and brand building.
  • Excellent copywriting ability with strong attention to detail and accuracy.
  • You have experience in driving sales through digital channels, and also face to face and direct marketing initiatives
  • You have a customerfocused mindset, ensuring the delivery of quality output on time and to budget.
  • A selfstarter, able to work under pressure and tight deadlines.
  • You have a mix of creative and analytical skills
  • Able to develop new innovative marketing activities with strong quantitative analytical skills to review and act on the results.
  • You are able to work across multiple teams both internally, externally and internationally.

KEY RESPONSIBILITIES:

Social Media

  • Brainstorm new and creative growth strategies.
  • Manage all social properties (Instagram, Facebook, LinkedIn, Twitter)
  • Report on progress using analytics tools to track
  • Drive online business awareness, create and execute paid media advertising strategies across various digital advertising platforms such as Google Ads and Meta Ads.

Inbound and Outbound calls

  • Source new sales opportunities through inbound lead followup and outbound cold call
  • Make 1015 outbound calls per shift.

Ad management

  • Manage and deploy ads across Google and Social platforms
  • Report, analyse and track improvements / changes to MGMT

Website Properties

  • Utilize website analytics to generate customer insights, optimize customer experience, and improve conversion rates, revenue per visit, and customer retention.
  • Track and analyze website traffic, user behavior, and other key performance indicators to identify opportunities for improvement and growth in the healthcare industry.
  • Manage Google business profiles

Content Management

  • Manage photo library, collateral and all brand assets for the company use
  • Oversee creative content development for all digital channels (social media and otherwise), planning content 30, 60, or 90 days in advance.
  • Optimize content for digital platforms and implement a captivating visual identity that aligns with our brand strategy and market positioning.
  • Stay up to date with the latest trends in digital marketing, including advertising formats, channels, and emerging technologies, and recommend adoption where appropriate.
  • Design, build, and maintain the company's social media presence.

SEO

  • Ensure the website is optimized for search engine rankings by staying up to date with the latest trends in technical SEO, onpage, and offpage SEO strategies.

Requirements:

  • Experienced and comfortable with Inbound and Outbound calls
  • Education in marketing or a related field
  • Experience as a digital marketer in media, marketing, or advertising with a focus on social media marketing
  • Experience in technical SEO, onpage, and offpage SEO strategies with a proven track record of improving website rankings and organic traffic. Understanding of search engine algorithms and ranking factors, and experience with keyword research and analysis.
  • Proven experience leading and managing SEO/SEM, social media, and display advertising campaigns.
  • Solid knowledge of website analytics tools, including Google Analytics, Search Console, and Google Data Studio.
  • Strong project management skills with experience in prioritizing and managing multiple projects simultaneously.
  • Analytical, strategic, innovative, and creative.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Knowledge of computer program: Word, excel and PowerPoint, and social media

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