Social Media Assistant

3 months ago

Toronto, Canada Toronto Metropolitan University Full time

Department: Ted Rogers School of Management
Position supervisor: Director, Marketing and Communications
Contract length: 1 year (renewable)
Hours of work per week: 24
Position type: Non-union casual
Rate of pay: $25 per hour

About Toronto Metropolitan University (formerly Ryerson University)

At the intersection of mind and action, Toronto Metropolitan University is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

As an employer, we are working towards a people first culture and are proud to have been selected as one of Canada’s Best Diversity Employers and a Greater Toronto’s Top Employer for 2015, 2016, 2017 and 2018.

About the program/department/team

Home to over 13,000 students and more than 200 industry-connected faculty, the Ted Rogers School of Management at Toronto Metropolitan University is Canada's leading diverse, entrepreneurial business school centred in an urban learning environment.

The Ted Rogers School is developing collaborative, creative leaders who will drive 21st century business forward while making a positive impact on society.

Our school offers 12 Bachelor degrees, the Ted Rogers MBA, a Professional Master's Diploma in Accounting, customized Executive Education courses, a Master of Health Administration (Community Care) and a Master of Science in Management, as well as a new PhD in Management. We are also home to 16 innovative research centres, institutes and labs.

A pioneer in practical, career-focused training, the Ted Rogers School is at the cutting edge of entrepreneurial, socially conscious and innovative approaches to business.

The opportunity

Are you a social media ace comfortable in a fast-paced environment? With an avid interest for all things social media and a knack for cultivating online communities, you know the latest memes, top influencers, and the best filters to use for every occasion.

As the Social Media Assistant, some of your responsibilities include:

- supporting digital communications to enhance Toronto Metropolitan University’s presence and reputation through a multitude of social media platforms
- maintaining key social presences on major channels including, but not limited to Facebook, Twitter, LinkedIn or Instagram.
- collecting data on social media activities and reporting findings to the team
- participating in the development of content

Key responsibilities and duties

The duties below may be assigned as needed, additional responsibilities and back-up support of a comparable nature may be required.
- Engages online community via various social media platforms.
- Identifies appropriate opportunities for online engagement within the Toronto Metropolitan University community and stakeholders to reinforce brand messaging and/or establish brand reputation.
- Maintains presence and reputation through social networking sites; initiating activities and sustaining campaigns and conversations through social media and posting updates or responses.
- Monitors and gathers information from major related social networking sites to identify trends, best practices, brand mentions, etc.
- Supports and maintains multiple social media accounts.
- Acts as a contact for public and stakeholder relations; responding to questions and engaging in dialogue via social media where appropriate.
- Prepares and composes all public social media correspondence for approval before posting/uploading. Determines content of responses based on established procedures and well-defined practices; deviations or complex responses are referred to appropriate staff.
- Participates in the development and maintains social media content.
- Actively participates and collaborates with staff to identify content opportunities to be channeled through social media platforms; gathers information based on discussions or direction from other team members.
- Proactively curates content aligned with an existing social media content strategy.
- Gathers metrics on social media activity (e.g., tracking hashtags/tweets; number of new followers, likes), as required.
- Presents collected information into simple summaries, reports or briefings.
- Generates and maintains internal and public social media directories.

**Qualifications**:
Minimum level of education and specialty/discipline required
- In progress or completion of a post-secondary degree program in Marketing, Public Relations, Journalism, Creative Industries, Professional Communications or in a related field is required.

Required skills and demonstrated knowledge
- Strong communication skills, as well as computer skills
- Demonstrated knowledge of various social media channels/platforms; including but not limited to Facebook, TikTok, Twitter, YouTube, Instagram, LinkedIn, Hootsuite
-

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