Communications Officer

3 months ago

New Westminster, Canada Douglas College Full time

**Work Arrangements**What Douglas Offers**
- DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.**The Role**
- Reporting to the Manager, Communications, the Communications Officer is responsible for the overall creation, management, implementation and supervision of communication activities in the Officer’s area of work and in collaboration with campus partners. The position coordinates internal communications to engage students and contribute to Douglas College’s vibrant reputation and its leadership position within British Columbia post-secondary institutions. The Officer assists with the development of annual, long-term, or project-based communications plans that align with independent unit goals, and supports the Douglas College Strategic Plan.**Responsibilities**

**1. Administers strategic communications**
- a. Creates and administers strategic communication plans for specified area of the College.
b. Leads all communications related activities in specified area of the College.
c. Manages implementation of department-based and project-based communication plans.
d. Collaborates with Manager, Communications and campus colleagues on college-wide communication projects to define project communication objectives; identify stakeholders, strategies, tactics and timelines; and evaluation.
e. Actively seeks partnerships and develops relationships with other campus areas and groups to identify and leverage opportunities for collaborative communication that supports Douglas College’s reputation.
f. Prepares communication analysis reports from a variety of sources (e.g. social media analytics, surveys, Google analytics) to determine the effectiveness of communication plans and makes recommendations for future improvements.**2. Creates dynamic content**
a. Generates and posts dynamic original content, from a variety of sources (College stakeholders, blogs, web, etc.) to social media, college website, digital signage, blog, DC Connect, the app, CRM, and other communication tools.
b. Organizes, prioritizes and schedules content distribution on social media, digital signage, blog, and other communication tools.
c. Ensures accuracy of content by coordinating workflow and collaborating with members of project teams, including external content contributors, employees, students and others.
d. Researches, organizes information and performs interviews for internal and external communications including: informational copy, promotional copy, marketing copy, College annual/community report, special bulletins, speeches, video scripts, etc.
e. Provides substantive editing, copy-editing and proofreading services for material written by other College employees.

**3. Monitors, recommends and communicates on appropriate tools**
a. Protects Douglas College’s reputation by monitoring social networks and independently responding to conversations about Douglas College and advises the Manager about items that may adversely affect the College.
b. Maintains high-level of knowledge and keeps apprised of changes to institutional communication tools in order to use the tools effectively including digital signage functionality and Moxie software manager, app manager, SiteCore website manager, Bonzai SharePoint overlay, Microsoft CRM software, ClickDimensions, Facebook, Twitter, Instagram, SnapChat and others.
c. Approves usage and provides recommendations of digital signage, Douglas College app, social media accounts, and other tools.
d. Educates campus colleagues about traditional, non-traditional and emergent communication channels, and recommends appropriate communication tools to promote programs, courses, and events.
e. Maintains a comprehensive list of communication channels and tools available to Douglas College employees.

**4. Coordinates media relations activities**
a. Coordinates media relations outreach for College and college-wide projects including project-specific media relations plans, pitch lists (for traditional and non-traditional outlets), sourcing spokespeople and pitching media.
b. Develops media training materials (e.g. interview questions, briefing notes, etc.) for College spokespeople including president and senior management team, and participates in training with the Manager, Communications.
c. Plans, researches, writes, edits and distributes media releases, media advisories, and media kits on College programs, services, issues and special events.
d. Researches and maintains print and electronic media contact list.
e. Communicates with media reporters and editors.
f. Maintains newspaper clipping archive.
g. Analyzes and evaluates media coverage.

**5.

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