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Digital Marketing Manager

5 months ago

Concord, Canada Identifier's Full time

**Company Overview**: We are a dynamic and innovative real estate company dedicated to revolutionizing the way people buy, sell, and invest in properties. Our team is committed to delivering exceptional results through cutting-edge digital marketing strategies and unparalleled customer service. We are seeking a highly skilled and motivated Digital Marketing Director to lead our digital marketing efforts and drive our brand to new heights.

**Key Responsibilities**:

- Develop and implement innovative digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Create compelling and engaging ads across multiple digital platforms, including social media, search engines, and display networks.
- Design and optimize digital content, including graphics, videos, and written copy, to resonate with our target audience and convey our unique value proposition.
- Manage and analyze digital advertising campaigns to ensure optimal performance and ROI, adjusting strategies as needed to maximize results.
- Utilize data analytics and insights to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
- Collaborate closely with cross-functional teams, including sales, design, and content, to align digital marketing initiatives with overall business objectives.
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, recommending new strategies and tools to maintain a competitive edge.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
- Minimum 5 years of experience in digital marketing, with a focus on the real estate industry.
- Proven expertise in creating and managing digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software (e.g., Adobe Premiere Pro).
- Excellent communication skills, with experience creating talking head content and on-camera presence.
- Demonstrated ability to analyze data and metrics to drive decision-making and optimize campaign performance.
- Creative thinker with a strategic mindset and a passion for innovation and continuous improvement.
- Leadership experience, with the ability to inspire and motivate team members to achieve shared goals.

Pay: $60,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

**Education**:

- Secondary School (preferred)

Work Location: In person