E-commerce Specialist

3 weeks ago


Winnipeg, Canada Medicure Inc. Full time

**Job Summary**:
Working with our Marketing team, the E-Commerce Specialist will be responsible for managing the online presence of Medicure. Developing and executing marketing strategies, creating content, and overseeing the design and development of our websites as assigned. This position will require cross-department collaboration with Sales, Regulatory, Scientific Affairs and other departments. The position requires the E-Commerce Specialist to be responsible for analyzing data related to customer behaviour and purchasing patterns related to future decisions regarding best market products or services online.

**Responsibilities**:

- Developing marketing campaigns
- Conduct market research to identify new trends in the industry or among competitors
- Review website analytics to determine what factors may be influencing customer behaviour
- Determine department KPI’s and milestones and build a marketing roadmap to deliver on growth targets.
- Think strategically, prioritize, communicate effectively, and collaborate intentionally with key stakeholders to bring alignment on business priorities
- Lunch new initiatives and programs to drive growth, leveraging data to make recommendation and optimizations, as needed
- Synthesize complex ideas into clear, actionable recommendations, and provide regular campaign performance updates
- Other duties as assigned

**Required Skills and Qualifications**:

- Passionate, creative, and understanding marketing at a fast pace, growing company
- Team player, willing to learn from multi-disciplinary collaboration
- Data and KPI oriented, building process and structure to enhance growth
- Excellent attention to detail
- SEO and Data analysis experience
- Bachelor’s degree in marketing
- Social media marketing experience
- Website design experience
- Proficient in MS Office Suite

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Experience developing successful marketing campaign

Work Location: One location

Expected start date: 2023-02-20



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