Marketing Coordinator

2 weeks ago

Burlington, Canada Oxford Living Full time

Oxford Living is a leading provider of retirement residences across Ontario, committed to enhancing the lives of seniors through exceptional care and vibrant communities. We are currently seeking a motivated and detail-oriented Marketing Coordinator to join our team. This role will be instrumental in driving marketing initiatives and supporting administrative tasks to ensure the continued success of our retirement residences.

**Responsibilities**:
**Marketing Strategy Implementation**:

- Actively participate in residence marketing meetings to support occupancy and business goals.
- Coordinate marketing campaigns, including digital advertising, print materials, and events, to promote occupancy and brand awareness.
- Conduct market research and analysis to identify trends, competitor activities, and opportunities for growth.

**Digital Marketing and Social Media Management**:

- Manage social media accounts and online presence to engage with current and prospective residents, families, and community members.
- Maintain and update the content on the company website to ensure accuracy and relevance.
- Monitor online reviews and feedback, responding promptly and professionally to maintain a positive reputation.
- Manage Google profiles and listings for each retirement residence to ensure accuracy and completeness of information.
- Coordinate Google Ads campaigns, including keyword research, ad creation, budget management, and performance tracking.
- Optimize Google Ads campaigns to maximize return on investment (ROI) and drive qualified leads.
- Stay updated on industry trends and best practices in search engine marketing (SEM) and Google Ads to continuously improve campaign effectiveness.

**Budgeting and Performance Tracking**:

- Monitor and track budgets and deadlines. Process invoices and marketing expenses.
- Produce monthly performance reports and other reports as required.
- Monitor and track the performance of marketing activities, document actions taken, and suggest improvements.

**Event Planning and Community Engagement**:

- Help residences plan and organize community events, open houses, and informational sessions to attract potential residents and build relationships with local stakeholders.
- Coordinate participation in local fairs, health expos, and other relevant events to increase visibility and generate leads.

**Administrative Support**:

- Assist with administrative tasks such as maintaining databases, managing calendars, and preparing reports.
- Coordinate with external vendors and suppliers for marketing materials, signage, and promotional items.
- Provide general support to the marketing team as needed, including scheduling meetings, managing correspondence, and handling inquiries.

**Communication and Collaboration**:

- Liaise with residence managers, sales teams, and corporate stakeholders to ensure alignment of marketing efforts with operational objectives.
- Communicate regularly with residents, families, and staff to gather feedback, address concerns, and promote community involvement.
- Perform all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in marketing coordination or a similar role, preferably in the healthcare or senior living industry.
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Ability to work independently and collaboratively in a fast-paced environment, demonstrating flexibility and adaptability.

**Job Types**: Full-time, Permanent

Pay: $50,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Vision care
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Burlington, ON L7L 6C7: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

Licence/Certification:

- Driving Licence (required)

Work Location: Hybrid remote in Burlington, ON L7L 6C7

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