Sales and Marketing Manager

2 weeks ago

Waterloo, Canada Hygate on Lexington Full time

**Company description**

The Hygate on Lexington, located at 215 Lexington Rd in Waterloo, ON opened in Summer of 2021, and includes Seniors’ Apartments, Independent Living PLUS and Assisted Living. This beautiful residence stands out from the rest in its design and amenities, catering to the modern senior. Hygate is quickly becoming well-known as one of the best options in retirement living in Waterloo.

**Job description**

**About the Position**

The Sales and Marketing Manager is responsible for presenting Hygate to the community, in order to achieve and maintain stabilized occupancy.

This position’s responsibilities include, but are not limited to:

- Executing a provided marketing plan and managing budgets accordingly.
- Maintaining and optimizing a database of all contacts inquiring about Hygate, and utilizing that database to maximize marketing and sales efforts.
- Communicating with and educating prospective residents and their families about Hygate and what it has to offer, leading to signed leases.
- Running events in the community, including information sessions, outreach events and more.
- Executing advertising campaigns, including coordination between graphic designers and community publications.
- Managing collateral and promotional merchandise, including obtaining quotes and coordinating with suppliers and designers as needed.
- Overseeing of website traffic and making routine content updates.
- Overseeing social media accounts.
- Forging connections with community partners, including hospitals, medical practitioners, churches, seniors’ groups and more.
- Supervise the Marketing Assistant, ensuring deliverables are met in a timely manner.

Compensation includes salary, as well as commission.

**Valued Skills and Experience**
- The team member we are looking for is someone with excellent interpersonal and communication skills, who loves to engage with new contacts and close the deal.
- Previous experience in a relationship-based sales environment is necessary. Sales of this nature require a high level of trust over an extended period of time. Experience in the retirement residence industry is an asset, but not required.
- Some technical/computer skills are required. Aside from typical familiarity with Windows and Office software, this position will be required to work with a contact database management software, as well as oversee business-based social media accounts and basic website content updates (Wordpress). Higher level of experience in Excel, including use of formulas and lookup functions is also an asset.

**Contact Information**

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off

COVID-19 considerations:
Not applicable at this time.

Work Location: In person

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