Product Marketing Manager

2 weeks ago

Toronto, Canada Resolver Full time

**About Kroll Digital Services (KDS)**:
Kroll Digital Services (KDS) is Kroll’s digital-first business unit, delivering risk and financial intelligence via technology to the world’s leading companies. We blend the best of both worlds; the agility and experimentation of a start-up, with the stability and backing of an enterprise. We are ambitious in both our mission and our culture.

As an emerging team, you will be part of the wider eco-system in KDS which includes innovative, product-led service lines including Resolver and Crisp. Resolver and Crisp have been recognized as great places to work and KDS is committed to evolving our culture with collaboration, customer-value and growth central to our story.

**Let's break down the day-to-day a little further**:
**Market Research (30%)**

**_Measures of Success:_**:

- A strong, well defined research process is in place and generating valuable insights for KDS; We have buyer personas which are used by sales, product and marketing when making decisions; Growth in ARR and net new customer metrics_
- Develop an insights-led approach to decision making which is anchored in a strong market research practice.
- Be the expert in what motivates our buyers, what they value and how they make purchase decisions, and transfer that knowledge internally.
- Ensure the organization has a strong understanding of the competition.
- Manage our customer insight community and participate in customer meetings to understand and quantify high level concerns, value received from KDS and critical capabilities of the products that drive the most benefit for them.
- Prioritize, distill, and surface market intelligence to shape future products and scale opportunities.
- Leverage your understanding of the market to identify our ideal customer persona to select our targeting criteria

**Product Launches (30%)**
**_
Measures of Success:_**_ Establish a formalized, repeatable launch process that can scale up or down to meet the needs of a given program; Launches typically meet or exceed the ARR objectives set; in the case of a shortfall, we are able to identify the cause and develop gap closure plans._
- Conduct thorough market assessments to determine the opportunity size for a given release or initiative, and then ensure investment aligns to opportunity.
- Own product launches. Establish launch processes, define launch objectives and manage cross-functional teams to ensure and track successful launch programs.
- Own product positioning using customer, competitor and general market input to establish and communicate KDS’s differentiation and value to the buyer.
- Work closely with the marketing team to develop and deliver marketing campaigns and channel plans that successfully meet launch objectives

**Sales Enablement (40%)**

**_ Measures of Success:_**_ Each stage of sales process is supported with effective tools and content; Sales is effectively enabled to make compelling presentations and proposals using provided sales tools; Value proposition and key messages are communicated effectively and consistently by every member of the sales team; Win rate targets met or exceeded by product line and/or launch project; Time through funnel decreased, average ARR increased_
- Work with Sales, Pre-sales and Product teams to develop effective tools to support the selling and marketing of KDS’s products and services
- Enable Sales, Marketing and Services teams to effectively communicate the product and leverage the appropriate tools at each stage of the customer buying journey
- Develop product positioning that can be effectively be used in outbound activities, identifying target market and related messaging A/B tests
- Create best practice documentation and appropriate tools for the sales team to leverage through the entire sales cycle

**More about you**:

- You have been building your product marketing career over the last 3-4 years (Private Capital Markets, Fintech, Financial Market Data experience is strongly preferred), and you consider yourself a strong researcher, writer & communicator
- Speaking of research, you're experienced in research planning, survey/focus group design, and concept testing.
- You've gone through a complete product cycle from the ideation phase to product launch and speak to each stage.
- You love data and you know how to use it to identify trends that aren't always obvious.
- You have a strong understanding of financial statements & may have been a budget owner or core collaborator in the past.
- You are curious and have experience leveraging buyer, product and competitive insights to craft strong and concise messaging & positioning, particularly within a B2B environment.
- You're experienced in writing business cases and communicating strategic recommendations.
- You can juggle multiple things and understand how to prioritize.
- You understand the importance or buyer, market and product intimacy.
- You are a collaborator who can build strong relationships.

*

  • Product Manager, It

    7 days ago

    Toronto, Canada Bridgemarq Real Estate Services Manager Limited Full time

    Status: Full time About RPS Real Property Solutions - At RPS we thrive on finding incredibly smart home and neighborhood real estate intelligence and insights for our customers to help add value to the home journey, we find, understand, and overcome the barriers that keep the business from delivering a positive customer experience. We are a team who shares...

  • Digital Marketing Sales Consultant

    Found in: Jooble CA O C2 - 2 weeks ago

    Toronto, ON, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience. Responsibilities: Present, promote...

  • Product Marketing Manager

    6 days ago

    Toronto, Canada demant Full time

    **Scope**: As the Product Marketing Manager, you will play a pivotal role in ensuring the successful introduction of new products/services into the market. You will be responsible for supporting communication strategies, ensuring accountability for deliverables, creating impactful B2B and B2C initiatives, and managing various aspects critical to product...

  • Product Marketing Manager

    1 week ago

    Toronto, Canada Taplytics Full time

    Introduction Born at Y Combinator alongside Airbnb, Dropbox, and DoorDash, DevCycle is a feature management platform that helps modern engineering teams improve their software development process and ship features faster with confidence. DevCycle has a new vision of feature management that goes beyond risk reduction and enables dev teams to maximize...

  • Product Marketing Manager

    2 weeks ago

    Toronto, Canada Benchmark Recruiting Full time

    Working with an flooring manufacturer that is looking for a Product & Marketing Manager for the Toronto region. This role will be a key member of their leadership team. This person will handle all marketing efforts for this company. They are looking for a “Hands On” type of person to create and design high standard marketing tools to achieve their...

  • Product Marketing Manager

    6 days ago

    Toronto, Canada Float Financial Solutions Inc. Full time

    We are looking for an exceptional **Product Marketing Manager** to join our growing marketing team. Reporting to the Head of Marketing, you will play a key role in successfully launching and driving adoption of Float. This role works closely with marketing counterparts as well as Sales, Customer Operations and Product. **Key Responsibilities** - **Product...

  • Product Marketing Manager

    7 days ago

    Toronto, Canada Achievers Full time

    The Product Marketing Management (PMM) team is looking for a “hands-on, roll up your sleeves” Product Marketing Manager to join our team and help drive our Reward Marketplace product marketing strategy and GTM deliverables The PMM team is responsible for delivering integrated GTM strategy, including product launch and post-launch activities, ensuring...

  • Product Marketing Manager

    Found in: Appcast CA A2 P - 1 week ago

    Toronto, Canada Benchmark Recruiting Full time

    Working with an flooring manufacturer that is looking for a Product & Marketing Manager for the Toronto region. This role will be a key member of their leadership team. This person will handle all marketing efforts for this company. They are looking for a “Hands On” type of person to create and design high standard marketing tools to achieve their...

  • Product Marketing Manager

    Found in: Appcast CA C2 Glassdoor - 2 weeks ago

    Toronto, Canada Benchmark Recruiting Full time

    Working with an flooring manufacturer that is looking for a Product & Marketing Manager for the Toronto region. This role will be a key member of their leadership team. This person will handle all marketing efforts for this company. They are looking for a “Hands On” type of person to create and design high standard marketing tools to achieve their...

  • Product Marketing Manager

    Found in: Whatjobs CA C2 - 2 weeks ago

    Toronto, Canada Benchmark Recruiting Full time

    Working with an flooring manufacturer that is looking for a Product & Marketing Manager for the Toronto region . This role will be a key member of their leadership team. This person will handle all marketing efforts for this company. They are looking for a “Hands On ” type of person to create and design high standard marketing tools to achieve their...

  • Product Marketing Manager

    3 days ago

    Toronto, Canada Method:CRM Full time

    **Opportunity** Are you a digitally savvy and strategic Product Marketing Maestro with a proven record of successful product launches and driving results? Do you excel at crafting captivating stories that resonate with your audience and positioning products for success? If you're nodding along, then buckle up. We are seeking a highly motivated and...

  • Product Marketing Manager

    4 days ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    4 days ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    4 days ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    Found in: Jooble CA O C2 - 3 days ago

    Toronto, ON, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    6 days ago

    Toronto, Canada Lone Wolf Technologies Full time

    **We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.** **With the diverse landscape of the real estate industry, we want diverse talent! We...

  • Sales Marketing

    3 days ago

    Toronto, Canada Envision Sales Marketing Full time

    Company Overview: Envision is a dynamic and innovative company that specializes in sales marketing while fostering a strong commitment to social responsibility. We collaborate with charities to create meaningful partnerships, leveraging the power of sales and marketing to drive positive change in society. Our mission is to make a lasting impact by aligning...

  • Product Marketing Manager

    1 week ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 week ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 week ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...