Associate Director, Marketing and Digital

5 months ago

Regina, Canada University of Regina Full time

Faculty/Department University Communications & Marketing Unit Marketing & Digital Communications Employee Group URFA APT Collective Agreement Consideration Open with preference given to APT members. CUPE 5791 Job Family Category Staff Number of Vacancies 1 Position Summary

Are you ready to lead a revolution in the digital realm? The University of Regina is seeking a visionary leader to take the helm of our marketing initiatives, website, and digital tools. Reporting to the Executive Director of Marketing and Communications, you’ll play a pivotal role in reshaping our online presence and driving our institution’s success into the future.

As our **Associate Director, Marketing & Digital Communications,** you are the mastermind behind our digital transformation You’ll lead the charge in revitalizing and managing our university’s website and digital assets. You won’t just be a member of the web senior governance committee—you’ll be a driving force, shaping an integrated, institution-wide web and digital presence that dazzles and delights.

Your top priority? Continual evolution. You’ll spearhead the ongoing redevelopment of our website with a focus on marketing, student recruitment, and community engagement. Your mission? To supercharge our enrollment efforts and forge lasting connections with our alumni and donors.

Your creativity knows no bounds. From crafting captivating social media content to dreaming up innovative marketing campaigns, you’ll be the maestro of our institutional brand. And when it comes to website functionality, you’ll ensure our digital domain is not just mobile-friendly and search engine optimized, but also fully accessible—setting the standard for excellence in Canadian higher education. But that’s not all. You’ll also dive deep into the world of policy and procedural development, collaborating with internal and external partners to ensure our website remains sustainable, secure, and driven by data.

You’ll be the lead marketer for our institution, with a hand in everything from budget management to creative content development. And as you guide our website and digital assets into the future, you’ll be at the forefront of shaping the University of Regina’s legacy for years to come.

**What You’ll Do**:

- **Lead Website Redevelopment**: Drive the (re)development of our university website, aligning it with institutional strategies such as our enrollment strategy. You’ll be the driving force behind ensuring our digital presence reflects our institutional goals.
- **Strategic Communications Expertise**: Provide ongoing strategic communication guidance to campus stakeholders regarding institutional web development. Your expertise will shape our messaging and ensure effective communication channels.
- **Stakeholder Collaboration**: Collaborate with vendors, internal clients, and stakeholders to conduct needs assessments and define the strategy, content, and features for website redesign. Your insights will drive the evolution of our digital platforms.
- **Technical Infrastructure Development**: Work closely with vendors and internal clients to develop web page infrastructure and assess new technologies. Your technical prowess will ensure our digital tools meet the evolving needs of our university community.
- **Project Management**: Manage the entire website development process, from design to maintenance. You’ll establish project schedules and reporting structures to keep stakeholders engaged and ensure expectations are met.
- **Stakeholder Engagement**: Consult with campus Site Owners to establish relationships and communications, advancing the strategic use of our institutional website across academic and administrative units.
- **Problem Solving**: Identify complex problems, troubleshoot, and provide solutions in coordination with other units and stakeholders. Your problem-solving skills will keep our digital platforms running smoothly.
- **Financial Management**: Manage financial resources for website redevelopment and digital tools, supporting enhanced recruitment efforts. Your fiscal stewardship will ensure optimal utilization of resources.
- **Marketing Strategy Implementation**: Implement institutional marketing and communication strategies for our website, digital tools, and intranet. Your efforts will enhance student recruitment, community engagement, and overall reputation building.
- **Data Analysis**: Lead web-based data analysis to drive marketing, recruitment, and fundraising strategies. Your insights will shape our strategic direction.
- **Emergency Management**: Prioritize functionality and content creation related to emergency/crisis management. Your preparedness will ensure our digital platforms are ready for any situation.
- **Compliance and Security**: Ensure compliance with legal requirements and university policies on website usage, security, and standards. Your diligence will safeguard our intellectual properties and personal

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