Omnichannel Analytics and Media Insights Manager

5 months ago

Montréal QC, Canada GSK Full time

**Site Name**: Mississauga Milverton Drive, Canada - Quebec - Montréal
**Posted Date**: Aug 28 2024Do you get excited by accelerating your customers’ experience of your digital channels and media. Are you an analytics expert? This may be the right job for you

**YOUR IMPACT**
- You will be a **_Subject Matter Expert for Healthcare Professional Channels _**and work closely with brand and selling teams to ensure best practices are followed for Healthcare Professional Channels, Media, Analytics etc.
- You will explore and implement process improvements for digital channel optimization and ensure flawless execution of digital projects
- As an **_expert in Digital Analytics_**, you will do deep dive analysis on digital campaigns to be shared with brand teams to allow for data driven decision-making.
- You have a result driven mindset where you are always seeking the quickest route to delivering projects and overcoming daily obstacles.
- You will have an enterprise view of brands and tactics to ensure that we are cross pollinating new ideas and innovation and considering the ‘single customer view’.
- You will be and **_expert in media plans and execution _**and work closely with external media partners and brand teams to ensure best practices in media planning and measurement across brands

**WHAT YOU BRING TO THE TEAM**
- A passion for digital technologies, media and analytics and the way they can help us improve the customer experience.
- A passion for brand media strategy and planning
- Strong project management skills with the ability to execute to a high standard.
- Effective problem solver, someone who can think through problems and develop solutions in an everchanging environment.
- Strong innovative mindset and awareness regarding opportunities to improve processes.
- Experience demonstrating influence without authority.
- Strong presentation skills
- Experience working in a multi-stakeholder environment.
- Understanding of marketing, campaigns, strategy, and objectives for the purpose of digital analytics deep dives and campaign optimization recommendations
- Technical experience with Adobe Software (Campaign, Connect, Analytics) a strong asset.
- Demonstrated ability to manage complex issues, strong written and verbal communication skills; deep understanding and comfort in multichannel marketing
- High level critical thinking and complex decision making required as well as good business acumen and understanding of marketing processes inside and outside the organization.
- Demonstrated ability to influence without authority and get results through others
- Excellent communication skills (written and verbal) and ability to interact with all levels of end users and technical resources, as well as the ability to translate data insights for non-technical audiences.
- Excellent project management capabilities to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track
- A track record of agility working with a diverse cross functional team with different social styles.

**REQUIRED QUALIFICATIONS**
- Marketing, Business or IT Degree
- 2-3 years experience in digital analytics and insight generation (Adobe Campaign, Google Analytics)
- Must be technically savvy with ability to learn new systems.
- Project Management experience
- Experience working with cross functional teams or multi stakeholder groups.

**PREFERRED QUALIFICATIONS**
- Experience in marketing (with a digital focus) or digital marketing an asset
- Experience in media planning strategy, execution and measurement an asset
- Experience launching digital tactics an asset
- Pharmaceutical Marketing or sales experience an asset
- Experience with Adobe Suite of Products (Adobe Experience Manager, Campaign, Analytics etc) an asset

LI-GSK

LI-Hybrid

**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition,

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