Marketing and Social Media Manager
6 months ago
DESCRIPTION DE L'EMPLOI
Élaborer, planifier et exécuter des plans stratégiques pour les médias sociaux ;
Travailler en collaboration avec les équipes de stratégie de contenu et de création pour gérer et guider la conception des publications et autres initiatives marketing ;
Planifier toutes les activités quotidiennes pour toutes les campagnes, lancements, promotions et événements de marketing sur les réseaux sociaux ;
Mesurer la performance des médias sociaux en considérant tous les indicateurs de performance, identifier les opportunités et proposer des idées et/ou des solutions ;
Agir à titre de personne ressource pour les stratégies de médias sociaux et l'analyse des performances ;
Superviser la planification des échéanciers de publication et la gestion des besoins de production;
Superviser la gestion du marketing d'influence et assurer sa croissance;
Travailler en étroite collaboration avec les équipes de relations publiques, des ressources humaines et internationales pour identifier les opportunités de création de contenu et promouvoir la marque ;
Travailler en étroite collaboration avec les équipes d'acquisition et d'engagement pour maximiser les indicateurs de performance des médias sociaux et le référencement ;
Participer à l'identification des opportunités d'affaires, faire bon usage des ressources et proposer des solutions innovantes;
Optimiser et maximiser les outils et processus de médias sociaux ;
Effectuer une veille concurrentielle exhaustive et continue ;
Assurer la mise en œuvre et le respect des meilleures pratiques en matière de médias sociaux ;
Assurer une bonne communication et coopération avec les personnes en interne et avec les partenaires externes.
EXIGENCES
Baccalauréat en marketing, commerce, gestion ou équivalent ;
Expérience dans un poste de gestion des médias sociaux ;
Expérience dans le domaine du commerce de détail et/ou de la mode (un atout);
Expertise dans les meilleures pratiques des médias sociaux ;
Connaissance de Google Analytics ou d'autres outils d'analyse de performances ;
Connaissance de la plateforme Canva (un atout);
Bonne connaissance des médias numériques;
Maîtrise de la suite Office : Word, Excel et Powerpoint ;
Leadership axé sur les résultats ;
Compétences analytiques et de résolution de problèmes ;
Capacité à travailler sous pression dans des délais serrés en s'adaptant aux événements imprévus ;
Capacité à gérer plusieurs projets simultanément et à établir des priorités ;
Sens de l'organisation, autonome et apte à évoluer dans un environnement changeant ;
Compétences relationnelles et d'équipe avérées ;
Bilingue, tant à l'oral qu'à l'écrit (français et anglais) (La personne doit faire des campagnes publicitaires pour le marché canadien).
Type d'emploi : Contrat à durée déterminée
La durée du contrat : 1 mois
Horaires de travail:
- Quart de jour
Lieu du poste : En présentiel
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