Marketing Automation Specialist

2 months ago

Mississauga, Canada Chartwell Full time

**Job Overview/Purpose**

**Key Accountabilities**
**Strategic Development and Management**:

- Take ownership of Eloqua administrative tasks to ensure smooth platform operation and utilization, establishing yourself as the go-to expert.
- Support the development of a blueprint to enhance Chartwell's marketing setup and operations, aligning with business priorities.
- Oversee technical integrations with CRM and lead generation platforms, and manage the marketing tech stack.

**Marketing Automation & Execution**:

- Develop and implement marketing automation strategies that align with Chartwell’s business goals.
- Plan and implement various campaigns that drive lead generation including prospecting, nurturing, and re-engagement, along with marketing automation triggers and flows.
- Optimize conversion rates through targeted nurture programs and maximize the conversion rates of MQLs to SQLs.

**Data Management & Optimization**:

- Enhance marketing database quality, focusing on high-value, clean data contacts.
- Lead database cleanup efforts and develop strategies for targeting and list segmentation.
- Ensure data hygiene within Eloqua and manage integrations with other systems to ensure seamless data flow and accuracy.
- Monitor the performance of marketing campaigns, maintaining account health and providing recommendations for future strategies.

**Campaign Analysis & Reporting**:

- Analyze data to identify successful messages and campaigns, providing actionable insights for optimization.
- Conduct A/B and multivariate testing to refine strategies and assess the effectiveness of campaigns.
- Collaborate with analytics teams to track and measure campaign success, continually refining strategies based on insights.

**Sales Collaboration & Compliance**:

- Collaborate with sales teams on marketing automation enhancements, templates, and lead lifecycle management strategies.
- Leverage lead attribution and scoring tools to improve MQLs and SQLs, ensuring alignment between marketing and sales objectives.

**Leadership & Collaboration**:

- Act as a strategic partner for internal teams, providing expertise in marketing automation and guiding the lifecycle from ideation to execution.
- Communicate effectively with cross-functional teams, including content, analytics, sales, operations, IT, and senior leadership, to drive alignment and achieve collective goals.
- Stay abreast of the latest trends in CRM, Lifecycle Marketing, and Marketing Automation to recommend innovative strategies.

**Qualifications**
**_Skills & Abilities: _**
- Hands-on experience with Eloqua or marketing automation tools such as Pardot, Marketo, Salesforce Marketing Cloud, etc.
- Proficient in campaign tracking, database management, segmentation, and data-driven targeting strategies, and best practices in marketing automation.
- Proven experience in project management and data governance.
- Familiarity with acquisition, engagement, and retention campaign strategies.
- Strong analytical skills with a focus on achieving measurable outcomes.
- Experience with tools such as Sitecore, GA4, SiteImprove, or similar platforms is asset.
- Excellent communication skills and the ability to work collaboratively across teams.
- A fast learner with a strong technical aptitude, capable of quickly mastering new tools.
- Highly organized, with the ability to manage multiple projects simultaneously.
- An enthusiastic, team-oriented approach with excellent communication skills, a willingness to learn, and openness to new ideas.
- Action-oriented, with effective follow-up skills and the ability to work independently and manage multiple priorities.

At Chartwell, we’re all about Making People’s Lives BETTER: the lives of our residents and their families, and the lives of our employees. Join an exceptional group of diverse, inspiring, and caring people who are empowered to provide personalized, human experiences for our residents and staff through the connections they make every day within our communities.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

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