Marketing Automation Specialist

2 weeks ago


Mississauga, Canada Festo Full time

Mississauga, Ontario
Marketing Communications

**Reports to**: Marketing Manager - Digital Marketing

**Summary (Purpose or Mission)**: The Marketing Automation Specialist is responsible for the strategic operational utilization of the marketing automation platform and related campaigns for Festo and takes direction based upon input from relevant stakeholders and the North American Senior Marketing Manager. This role is responsible for the creation of marketing automation campaigns to increase

**Location**: Mississauga

**Travel Expectation**:10%

**Duties of this Job Include**:

- Responsible for the development and creation of marketing automation campaigns and tracks with the goal of contributing to sales success and conversion rates, and overall marketing KPIs.
- Maintain marketing automation integration with CRM, assist in the integration of additional platforms into the marketing platform and communicate the needs from a local perspective to HQ for enhancement as required.
- Manage internal (and external) campaign lists, ensure data quality, and understanddata synchronization processes to and from the CRM system and other data lakes.
- Assist in maintaining quality of marketing data including compliance with corporate privacy regulations (CASL, GDPR, CAN-SPAM, etc.) and keep current to industry changes.
- Develop and maintain use cases for Festo’s marketing automation platform based on best practices, market needs and data analytics.
- Be the resident expert on the Festo marketing tool (Oracle Eloqua) with respect to supporting and driving all efforts and processes, proactively researching, and implementing the latest best practices, strategies, and industry standards from within and external to Festo.
- Routine analysis and report on key performance metrics and make recommendations including optimizing click-through and conversion rates.
- Create and disseminate marketing automation campaign reports with insights to all relevant stakeholders.
- Support essential marketing operational process related to lead management: lead generation, lead nurturing, lead scoring, segmentation, and reporting within SAP CRM.
- Work closely with lead management stakeholders, sales channels, and web analytics experts.

**Knowledge, Skills and Experience**:

- Bachelor’s degree in Marketing, Communication, Business, or related field.
- Experience with HTML, CSS, JavaScript a plus.
- Proficient in MS Office (Outlook, Word, PowerPoint, Excel, SharePoint, and Teams).
- Experience in extracting and presenting data in a meaningful and empowering manner (utilizing PowerPoint and Excel).
- Excellent communication skills (verbal, written and listening).
- Excellent client service skills.
- Collaborative mentality with the ability to build relationships and inspire teamwork.
- Excellent organizational, planning, and interpersonal skills.
- Ability to quickly adapt and change to a continuously evolving market.
- Ability to prioritize and manage multiple tasks simultaneously with quality and efficiency.
- Ability to focus on deadline and deliverables.
- Bilingual in English and Spanish and/or French is an asset.
- Enjoys working in a hybrid work environment (remote and in office).

**This is a summary of the position profile only and is intended to summarize the position requirements.**

**Festo Inc. is committed to ensuring equal employment opportunity. All employment decisions, policies and practices are in accordance with applicable federal and provincial employment laws.**

**Job Types**: Full-time, Permanent

Pay: From $70,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: Hybrid remote in Mississauga, ON L4W 5G4



  • Mississauga, Canada Festo Inc. Full time

    **Marketing Automation Specialist**: **Marketing Automation Specialist** **Mississauga, Ontario** **Marketing Communications**: **Reports to**: Senior Marketing Manager of Marketing Concepts, Media Relations, and Marketing Automation **Location**:Mississauga **Travel Expectation**: 10% **Duties of this Job Include**: - Responsible for the development and...


  • Mississauga, Canada Festo Full time

    Mississauga, Ontario Marketing Communications **Reports to**: Senior Marketing Manager of Marketing Concepts, Media Relations, and Marketing Automation **Summary (Purpose or Mission)**: The Marketing Automation Specialist is responsible for the strategic operational utilization of the marketing automation platform and related campaigns for Festo and takes...


  • Mississauga, Canada Chartwell Full time

    **Job Overview/Purpose** **Key Accountabilities** **Strategic Development and Management**: - Take ownership of Eloqua administrative tasks to ensure smooth platform operation and utilization, establishing yourself as the go-to expert. - Support the development of a blueprint to enhance Chartwell's marketing setup and operations, aligning with business...


  • Mississauga, Ontario, Canada SOTI Inc. North America Full time

    About the OpportunityWe are looking for an experienced Automation and Personalization Specialist to join our team at SOTI Inc. North America. As a key member of our marketing department, you will be responsible for developing and executing automated marketing campaigns that drive personalization and conversion.In this role, you will have the opportunity to...


  • Mississauga, Ontario, Canada SOTI Inc. North America Full time

    SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.Job Title:Marketing Automation SpecialistLocation:Mississauga, CanadaWho We AreAt SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking...


  • Mississauga, Ontario, Canada Hewlett Packard Enterprise Full time

    Customer Marketing Automation Lead - SFMCCustomer Marketing Automation Lead - SFMCApply locations: Mississauga, Ontario, Canada; Boise, Idaho, United States of America; Tlaquepaque, Jalisco, MexicoTime type: Full timePosted on: Posted 2 Days AgoTime left to apply: End Date: April 18, 2025 (30+ days left to apply)Job requisition id: 3147543Description:In this...


  • Mississauga, Canada Chartwell Full time

    **Purpose** **Key Accountabilities** **Strategic Development and Management**: - Take ownership of Eloqua administrative tasks to ensure smooth platform operation and utilization, establishing yourself as the go-to expert. - Support the development of a blueprint to enhance Chartwell's marketing setup and operations, aligning with business priorities. -...


  • Mississauga, Ontario, Canada MCD McKesson Canada Corporation La Corporation McKesson Canada Full time

    Job Summary We are looking for a highly skilled Test Automation Specialist to join our dynamic team. The ideal candidate will have significant experience in defining automation frameworks, designing, creating, executing, and maintaining automated test scenarios, test scripts, and test data. This role requires expertise in planning and designing...


  • Mississauga, Canada Global eBrand Full time

    We are looking for a creative, analytical, and experienced Marketing Specialist to join our team! As a Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies. Marketing Specialist...


  • Mississauga, Ontario, Canada SOTI Inc Full time

    About the RoleWe are seeking a highly skilled Senior Specialist, CRM, to serve as the senior-most member of the CRM team. The successful candidate will oversee the execution of email campaigns, data extraction & analysis, reporting, lead nurturing, lifecycle management, and more.The ideal candidate will have 3-5 years of progressive experience in managing...


  • Mississauga, Ontario, Canada MPAQ Automation Inc. Full time

    Our ProductsOur software products involve industrial plant automation (e.g., opening and closing material gates, controlling conveyor belts, monitoring material flow, reading weigh scales and pulse meters, all in real time) and product dispatch (e.g., dispatching orders to production plants, monitoring fleets of delivery trucks via GPS, load-balancing and...


  • Mississauga, Ontario, Canada Crawford Packaging Full time

    We are seeking a highly motivated and results-driven Packaging Automation Specialist to join our team. As a key member of our sales team, you will be responsible for building strong relationships with clients, identifying new business opportunities, and driving revenue growth.About the RoleYou will leverage your exceptional communication skills and strategic...


  • Mississauga, Ontario, Canada Crawford Packaging Full time

    Crawford Packaging OverviewCrawford Packaging is North America's leading distributor for innovative packaging automation equipment, materials, service, and support. We work with customers ranging from small start-ups to large-scale operations in various industries.About the RoleAs a Packaging Specialist at Crawford Packaging, you will leverage your...


  • Mississauga, Canada PROSYSCO LTD. Full time

    Established in 1988, Prosysco Ltd. is a Canadian company recognized as a successful design / build organization specializing in custom high purity process systems and equipment. Prosysco Ltd. is looking for a Junior Automation Specialist to join its growing team. **Primary Responsibilities** - Assist with electrical designs for control panels and process...


  • Mississauga, Canada CentriLogic Full time

    **Reporting and Automation Specialist** Do you demand the best from your professional career? Are you inspired by excellence? At Centrilogic, you will have the power to make a real impact. Come and join us in our mission to help companies become better digital versions of themselves. **PURPOSE AND OBJECTIVES** Headquartered in Canada and with regional...


  • Mississauga, Ontario, Canada McKesson Full time

    Job SummaryWe are looking for a highly skilled Test Automation Specialist to join our dynamic team. The ideal candidate will have significant experience in defining automation frameworks, designing, creating, executing, and maintaining automated test scenarios, test scripts, and test data.This role requires expertise in planning and designing automation...


  • Mississauga, Ontario, Canada Unisync Group Limited Full time

    At Unisync Group Limited, we are seeking an experienced Automation Systems Specialist to join our team. As a key member of our operations team, you will play a vital role in planning and overseeing the implementation of systems and technical services projects.The successful candidate will have a strong background in process control systems, HMI, and...


  • Mississauga, Ontario, Canada SOTI Inc. North America Full time

    Job OverviewSOTI Inc. North America is seeking a talented Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative digital marketing strategies that drive engagement and conversion.In this role, you will have the opportunity to work with leading-edge...


  • Mississauga, Canada TripSpark Technologies Full time

    Your new career adventure starts here! Job Summary: **Job Description**: - Marketing & Events Specialist - TripSpark - Mississauga, ON - THE COMPANY - What you’ll love about us:_ - We’re a dynamic team, we’re open to new ideas and love getting creative and trying new things (actually!) - We have a fun brand that offers the opportunity to experiment...


  • Mississauga, Ontario, Canada Murrelektronik Full time

    Career Opportunity:Murrelektronik is a leader in automation solutions, and we're seeking an Automation Support Specialist to join our team. As a key member of our technical support group, you'll play a vital role in ensuring exceptional customer service for all our products, including I/O systems, network switches, power management, and connection...