Director of Product Marketing, North America

3 weeks ago

Toronto, Canada Katana Full time

**Are you interested in joining a dynamic product marketing team within a growing company? Do you have a passion for marketing state-of-the-art solutions? If you're eager to be at the heart of it all, this is your opportunity Our team is expanding, and we're searching for a skilled Director of Product Marketing to develop, guide, and implement the marketing strategy for the Katana Cloud Inventory platform.**

***Who we are****:
**We believe the future is a tech stack of integrated best-of-breed SaaS products, with Katana at the center.**

Since 2017, we've given businesses worldwide a live look at their inventory, uniting all the processes and tools they use with intuitive and easy-to-use cloud inventory software. Our customers range from mom-and-pop shops to multi-million-dollar businesses. To date, we have raised over $51 million in funding from VC firms and angel investors who, like us, believe the inventory software space needs more love.

Our customer base is growing rapidly, and the same goes for our product. We're launching new features and updates every week, and there's no plan to stop anytime soon.

**Who we’re looking for**:
As the **Director of Product Marketing**, you will play a pivotal role in shaping the perception and adoption of our cloud inventory management platform for small and medium-sized businesses. Your key focus will be to drive the commercialization of our products, ensuring successful launches and, ultimately, generating revenue from our key target segments throughout the product lifecycle. You will collaborate closely with cross-functional teams, including Product, Sales, Partnerships and Marketing, to develop and execute strategies that drive product awareness, generate demand, enable customer-facing teams, increase product adoption and foster customer engagement.

**Your typical week would include**:

- **Strategy**:

- Play a pivotal role in shaping Katana’s business objectives and overall direction by developing and implementing comprehensive product marketing strategies that drive growth and align with long-term vision. This includes identifying opportunities for market expansion, product innovation, and customer engagement.
- **Research**:

- Lead market research efforts to understand customer needs, market trends, and competitive landscape to inform product positioning and messaging. This includes conducting thorough competitive research to identify market opportunities and threats, benchmarking our products against competitors, and providing actionable insights to guide product development and marketing strategies.
- **Go-to-market**:

- Collaborate with product management and sales & partnership teams to define go-to-market strategies, ensuring successful product launches that are specifically designed to generate revenue. This involves helping Product Management set clear revenue targets, identifying key markets, selecting appropriate channels, and deploying targeted marketing tactics to achieve sales objectives.
- **Stakeholder management** - Foster strong relationships with external stakeholders, including customers, partners, and industry influencers and analysts, to enhance product visibility and adoption. Be the proactive champion of the Katana platform both internally and externally.
- **Enablement**:

- Build relationships with internal stakeholders by providing training and resources that empower teams as well as partners to sell and promote our products effectively. This involves organizing regular training sessions and workshops and providing sales enablement materials and activities that enhance product knowledge and adoption.
- **Customer guidance**:

- Own the customer guidance materials, including onboarding communication, Knowledge Base, video academy etc. Continuously develop new ways to ensure product adoption, help the customer succeed, and support and onboarding teams to scale their efforts to a growing customer base.
- **Leadership**:

- Lead, mentor, and develop a high-performing product marketing team, setting clear goals and encouraging continuous improvement.

**You’re the perfect fit if you**:

- Demonstrable success in product marketing within the B2B SaaS industry, preferably in inventory management space.
- _Success for us means:_
- _the launch of product marketing in a B2B company_
- _proven track record of scale up environment in the €10-€100M scale_
- _target experience of 5 years_
- Demonstrated success in developing and executing product marketing strategies that have achieved measurable business results.
- Analytical mindset with the ability to derive insights from data to drive decision-making.
- Excellent communication and presentation skills, with the ability to articulate complex concepts to a variety of audiences.
- Collaborative team player with the ability to work effectively in cross-functional environments.
- Deep understanding of the product lifecycle, from conception to launch and beyond.

**What we offer**:

- G

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