Director, Product Marketing

3 weeks ago

Toronto, Canada International Data Group, Inc. Full time

Overview:
IDC is seeking a strategic and results-driven **Director, Product Marketing. **The Director of Product Marketing will join our North American team to help expand our product portfolio. This position is responsible for owning a full spectrum of product marketing strategies for a new data product that serves the critical needs of sales and marketing teams.

**_Why IDC?_**

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

**Responsibilities**:
Key areas of responsibility for this role include:

- Develop and articulate compelling product positioning and messaging that resonates with target audiences.
- Collaborate with cross-functional teams to ensure consistent and effective communication of product value propositions.
- Lead the development and execution of comprehensive go-to-market strategies for the identified audiences.
- Work with the demand generation team to create integrated marketing campaigns that generate leads and drive product adoption in accordance with defined KPIs.
- Conduct market research to understand industry trends, competitive landscape, and customer needs.
- Utilize data-driven insights to refine marketing strategies and product positioning.
- Oversee the creation of high-quality marketing and sales enablement collateral, including product datasheets, whitepapers, videos, case studies, and presentations.
- Provide sales teams with the tools and resources needed to effectively sell and promote products.
- Develop training materials and support product training sessions to ensure a deep understanding of product features and benefits.
- Collaborate closely with product stakeholders, sales, and other departments to drive alignment on marketing strategies and initiatives.
- Define key performance indicators (KPIs) and regularly report to stakeholders.
- Provide insights and recommendations based on data to optimize marketing efforts and achieve business objectives.

Qualifications:

- Bachelor’s degree in marketing, communications, or a related field.
- Minimum 8 years in product marketing with at least 5 of those years spent in the technology industry.
- Prior experience with B2B product launches. Experience marketing to sales and marketing personas preferred.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent written and verbal communication skills. Strong PPT skills required.
- Proven leadership experience with the ability to influence cross-functional teams with demonstrable examples of success in driving marketing and sales alignment.
- Results-oriented mindset with a focus on driving business impact.
- This role is located in our Toronto Office, with a hybrid work schedule or may work remote from Ontario, BC, Alberta or Nova Scotia._

**About IDC**: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 60 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

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