CRM Administrator

2 weeks ago

Markham, Canada Destination Markham Full time

The Talent Company is supporting the recruitment process for our client.

**About Destination Markham**

The Destination Markham Corporation (DMC) is an arm’s length municipal corporation founded as the destination management organization (DMO) for the City of Markham, with Convention & Visitors Bureau (CVB) responsibilities. DMC collaborates with Markham’s hotel & hospitality industry, festival-event-conference-travel planners, attraction operators, cultural institutions, sports tourism promoters, entertainment and recreation providers, food service businesses and the City of Markham.

DMC’s purpose is to promote Markham as a remarkable destination for visitors, including tourists, sport and festival attendees, meeting, and conference delegates, and business travelers.

DMC’s mission is to be the leading authority for destination management, advancing Markham’s visitor economy with the support of its residents, businesses, and government.

**ADMINISTRATOR, CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND ANALYTICS**

**Role Description**

The Administrator, CRM & Analytics, will have a pivotal role in implementing and administering a robust CRM system for the DMC, as well as supporting its day-to-day operations. This entails building and administrating the database, developing workflows, and providing support to staff members on best practices for data entry, standardization, and reporting. As the Administrator, CRM & Analytics, you will report directly to the Stakeholder Relations & Marketing Manager and collaborate closely with the Business Manager and other members of the DMC team.

Your responsibilities will involve collaborating with stakeholders to ensure data integrity and actively contributing to the development of database procedures and guidelines. Additionally, you will play a crucial part in identifying areas where improvements can be made, thereby enhancing the overall effectiveness and efficiency of the CRM system.

**Responsibilities**:

- Administer the organization's CRM system, ensuring the development and integrity of the database.
- Administer the analysis of data in building a robust industry intelligence resource.
- Assist in the development and implementation of workflow processes to ensure efficient data entry into the CRM system, enabling further reporting and analysis.
- Coordinate communication and promote best practices between departments to ensure adherence to CRM best practices for data entry, standardization, and reporting.
- Develop and manage internal training documentation that outlines CRM best practices.
- Conduct training sessions for new members and staff on how to effectively utilize the CRM system.
- Collaborate with stakeholder support teams to troubleshoot performance issues related to the CRM system.
- Ensure accurate data entry by working closely with all stakeholders and maintaining ongoing data accuracy.
- Continuously review the capabilities of the CRM platform and encourage staff to utilize the system to its fullest potential.
- Collaborate with the DMC team to understand the business and client needs, providing guidance on industry best practices and standards related to CRM analytics.

**Skills and Competencies**:

- Successful track record in administrating CRM platforms and supporting organization with data intelligence, analytics.
- Strong organizational and administrative skills to establish efficient work processes and systems.
- Good interpersonal skills to work effectively with people at all levels, internal and external to the organization.
- Effective communication skills, verbal and written, to communicate technical information to non-technical users, and translate feedback from non-technical users into actionable configuration items.
- Excellent analytical skills to identify, resolve, and troubleshoot database issues.
- Ability to work under pressure and produce high-quality work in a timely manner, often to deadline.
- Ability to exercise initiative and self-motivation and work effectively in a team environment.
- Passion for driving exceptional customer experience.
- Ability to work remotely and with mínimal supervision.

**Requirements**:

- Bachelor's degree or equivalent in a related field (Business Studies, Analytics, Data Administration, Computer Studies, Communications).
- A minimum of 3 years of experience in the administration of CRM systems, database and analytics administration; experience on IDSS or other similar platforms is an asset.
- Experience in tourism industry is an asset.

**Working Conditions**:

- Frequent computer use.
- Hybrid work environment.

**HOW TO APPLY**

**COMPENSATION**

Destination Markham Corporation offers a competitive compensation based on the experience and proven track record.

**REFERENCES**

Destination Markham Corporation will require 3 references.

**INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT**

**AODA COMPLIANCE**

The Destination Markham is committed to creating an accessible and inclusive or

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