![Budge Studios](https://media.trabajo.org/img/noimg.jpg)
Growth Marketing Manager
2 months ago
**Growth Marketing Manager (Mobile Games)**
Join Budge Studios, a leading mobile game developer specializing in creating immersive experiences for children, collaborating with some of the biggest children's entertainment brands in the world. As a Growth Marketing Manager, you'll play a pivotal role in driving user acquisition, optimizing app store presence, and maximizing cross-promotion strategies for over 50 live games.
**Responsibilities**:
**User Acquisition**
- Lead user acquisition efforts with a focus on Apple Search Ads.
- Execute campaigns, measure ROAS, and develop effective strategies to scale.
- Continuously optimize campaigns based on performance metrics and market trends.
**Cross Promotion Optimization and Analytics**
- Analyze and optimize cross-promotion initiatives to drive user engagement and retention.
- Utilize analytics platforms to track and measure the impact of cross-promotion strategies.
- Identify opportunities for improvement and implement data-driven solutions.
**App Store Optimization (ASO)**
- Manage ASO strategies across a diverse portfolio of over 50 live games.
- Develop and implement keyword strategies to improve app visibility anddownload rates.
- Monitor app store KPIs, reviews, and competitor activities to enhance ASO effectiveness.
- Utilize analytics and competitor intelligence platforms to track and measure the impact.
**Experience**:
- Proven experience in launching and managing mobile games or apps.
- Proficiency in marketing intelligence platforms such as AppTweak, Data.ai,Sensor Tower, Appfigures.
- Proficiency in analytics platforms such as Tableau and Amplitude.
- Demonstrated expertise in App Store Optimization, including keyword strategy implementation.
- Strong understanding of user acquisition strategies, particularly with Apple Search Ads.
**Desired profile**:
- Exceptional analytics proficiency with the ability to derive actionable insights from large datasets.
- Excellent presentation skills, capable of effectively communicating insights and recommendations.
- Excellent project management skills and ability to proactively and independently.
- Passion for mobile games and children's entertainment, with a keen understanding of the target audience.
- Experience in the gaming industry is preferred.
- Enthusiastic about working in a growing, fun, dynamic, fast-paced environment.
Pay: $60,000.00-$110,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Language training provided
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- similar job: 3 years (preferred)
Work Location: Hybrid remote in Montréal, QC H2T 3B3
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