E-commerce Channel Manager

4 weeks ago

Aurora, Canada Browne Group Inc. Full time

**Job Overview**:
Do you have a passion for food & cooking and a strong knowledge of digital marketing? Want to be part of a growing team expanding our brand footprint across North America?

**Duties and responsibilities**

**Strategy and Program Development**
- Help to define channel sales growth strategy and the roadmap that aligns consumer needs, market trends, product data research and platform opportunities
- Understand and own program needs with a key focus on the customer experience, brand awareness and revenue targets
- Create a strategy to drive traffic to website, increase revenue and manage analytics
- Increase on-site engagement & content effectiveness - conversion, product page view, add to cart, time on site, revenue driven by content stories

**Marketing & Branding**
- Ensure consistency across websites, plan, create, approve, and conduct quality assurance around messages/campaigns/events
- Manage campaign/promotional calendar, analyzing results and adding new learnings to keep driving the program forward, ensuring a strong alliance within B2B and B2C programs
- Drive digital consumer acquisition and retention, maximize digital campaigns through reporting and analytics
- Develop Affiliate and influencer programs to drive sales
- Design and execute Google Ad campaigns, tracking spend and evolving the program to meet maximum ROI
- Monitor web content related to brands, and all posts looking for opportunities to delight customers
- Stay current on changes/innovations surrounding new media opportunities through own and formal learning opportunities
- Ensure consistency of content across all brand touch points with a consistent voice/ tone
- Identify new social media and digital opportunities, working with internal teams to implement as part of our digital strategy
- Maximize engagement of the user through digital storytelling - best sellers, key stories, high margin, high inventory, etc.
- Create content and merchandising opportunities to cross-sell and up-sell
- Plan and create engaging online content including, forums, blogs, and monitor success and customer engagement

**Performance Tracking**
- Produce reports and analyze KPI’s regarding website performance/activities using Google Analytics, Google Ad Words, Shopify and other relevant sites
- Summarize site performance based on key metrics and report finding, challenges and action plans to key stakeholders
- Work collaboratively with cross-functional internal and agency teams to execute on time/budget, measure results and optimize performance.
- Understand CASL laws in Canada and regulations.
- Coordinate French translation of appropriate content for all marketing assets.
- Collaborate, and implement new web technologies and digital media trends

**Skills & Qualifications**
- Post-secondary education in Digital Marketing, Business, Marketing and/or related experience.
- 5+ years of digital marketing experience within the North American market with a preference for related experience managing lifestyle retail eCommerce products and brands in the food and/or home industry
- Self-driven to grow results and provide a best-in-class experience for our customers
- Able to use existing knowledge and best practices to create inspiration and influence others to drive performance
- Passion for cooking and understanding of consumer buying patterns, trends, lifestyle influences
- Proficient in digital software: Shopify, Mailchimp, Google Ads, Bing Ads, Hootsuite
- Google AdWords - PPC and Google Display Network campaign creation, audience creation, keyword selection, and reporting. Google UTM link tag manager
- Demonstrated creativity and flexibility while meeting tight deadlines
- Experience in identifying target audiences and creating digital marketing campaigns to engage, and inform that lead to sales
- Demonstrated analytical skills
- Experience in Facebook Business Manager and proven experience using social media for business.
- Demonstrated excellent in-person and written communication and interpersonal skills to work within a team and able to speak to all stakeholders, internal and external

We thank all applicants for their interest; however only those best meet the qualifications and expectations for this role will be contacted. No solicitation of agency services, please.

Browne is an equal opportunity employer and welcomes all qualified applicants interested in joining the team. We are pleased to accommodate individual needs of job applicants throughout the recruitment and selection process in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act, 2005 (AODA). If you require accommodation at any time throughout the recruitment process, please notify us.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vis

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