Marketing & Communications Coordinator - Regina

3 weeks ago

Regina, Canada RCMP Heritage Centre Full time

Posting Title **Marketing & Communications Coordinator**

Location: The RCMP Heritage Centre

Position Details: Full Time Position

Compensation: $45,000-$55,000 annual salary (based on experience)

Hours of Work: 40 hours/week with some evenings and weekends

**Organization Overview**

The Royal Canadian Mounted Police (RCMP) is one of Canada's longest-standing institutions and is deeply embedded in the history and unfolding story of our country. The RCMP and its symbols - the ?red serge?, Mounties on horseback, and the Musical Ride - have become icons of Canadian Heritage familiar around the world.

The RCMP Heritage Centre represents a rich space for historical preservation, exploration of alternate perspectives, and the pursuit of reconciliation, and has become a major destination centre that celebrates the traditions and history of the RCMP. More recently, the RCMP Heritage Centre is embarking on an exciting new chapter of its own story by undergoing the process to become established as a national museum in Canada.

To prepare for the long path ahead, the Centre is building a team today that is bold, passionate, collaborative, and up for the challenge as we take this journey together and deliver on a vision of celebration and discovery; reconciliation and reflection, for all Canadians.

**Position Overview**

The Marketing & Communications Coordinator plays an integral role in promoting our organization, showcasing our impact, and telling the many stories in captivating and compelling ways. As a creative communicator, you will support all RCMP Heritage Centre teams in promoting and communicating programs and services. We are looking for an

energetic team player who can juggle multiple projects and adapt to a growing environment. We need someone who is flexible, open to change and willing to help us create exceptional marketing and communications materials.

***

Directed by the Director of Strategic Initiatives, you will play a pivotal role in positioning the Centre positively, promoting our many activities and events, connecting with audiences, and building the reputation of the Centre as a world-class cultural experience.

**Responsibilities and Duties**:

- Reporting to the Director of Strategic Initiatives, you will be a member of the Marketing & Communications team and will be responsible for supporting all functions of marketing and communications.
- Working closely with the Marketing & Communications Manager and Graphic Designer, you will be responsible for understanding the organization's strategic priorities and initiatives to support the organization's marketing and communications across all of the organization's teams (retail, programming, fund development, facility rentals, etc.).
- You will work closely with other teams (retail, programming, fund development, facility rentals, etc.) to understand their areas of operation, their audiences and how to reach them.
- Part of your role will be to support the Friends of the Mounted Police Heritage Centre in developing and executing their communications and marketing needs. This function is critically important to the Centre, and you will be given the opportunity for development, and support to lead this portfolio.
- The Marketing & Communications Coordinator will be a natural storyteller - with the ability to identify the who, what, where and why of the many programs and services the Centre offers.
- You will assist with creative writing for promotional content, and donor communications, where/when needed, and support in writing and editing all communications and marketing material including (but not limited to) web content, social media content, posters, promotional items, collateral, annual reports, news releases, key messages, etc.
- The Marketing &Communications Coordinator will also support the Marketing & Communications Manager in creating and executing the marketing and content plans.
- Support the marketing team in production of items (like printed posters, brochures or pull-up banners).
- Monitor and report all marketing and communications activities to ensure goals are achieved, and growth can be benchmarked and built upon.
- You will understand communications and marketing basics, including audiences and target markets, objectives setting, choosing the appropriate channel for the message, and delivering and developing messaging.
- Building and maintaining relationships with local media to obtain positive media coverage for the Centre, and triaging or responding to requests, when directed, in an approved, appropriate and timely manner.
- Responsibility for website updates using the content management system (CMS) and responsibility for all social media; including creating content to deliver on set/approved content calendars, tracking and incorporating trends, monitoring and community management, best-practice in cross-channel content delivery, and analytics and reporting.
- Taking photos, shooting and editing videos, and developing con

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