Search Marketing Specialist

4 weeks ago

Regina, Canada Directwest Full time

Directwest has been promoting Saskatchewan businesses for over a hundred years, and we've evolved alongside them. Today, we're a digital marketing services company. We offer everything local businesses need to connect with more customers and stay current

We are looking to add a Search Marketing Specialist to our team This is an on-site position based out of either our Saskatoon or Regina office. Are you creative, innovative, detail orientated? Then we have the perfect job for you You will support the strategy, ongoing management, and reporting of search marketing programs to businesses across Saskatchewan.

**Typical duties include**:

- Work closely with Media Advisors to identify and validate search marketing and digital service opportunities.
- Assist in effective search strategies including KPIs.
- Provide ongoing analysis and optimization of paid search and display campaigns.
- Keyword research.
- Content creation and experience with A/B testing for ad copy, creative, keywords, etc.
- Create performance reporting with detailed analysis and recommendations.
- Accurately track and manage multiple budgets across multiple accounts.
- Perform quality assurance checks on campaign set-up and post-campaign launch.

**What you will bring**:

- Diploma in a Business Program and/or a minimum of 3 years' experience in a lead search marketing role.
- Experience in search, display and social media advertising on third-party websites and apps.
- Advanced website analytics experience is an asset.
- Experience setting up website goals and conversion tracking with a strong understanding of landing page design, conversion rate optimization and user experience/interface (UX/UI).
- Understanding of consumer behavior trends, online acquisition strategies, pay-per-click strategies and performance marketing.
- Intermediate SEO experience.
- Demonstrate the ability to create update reports including insights and recommendations.
- Strong communication skills with both internal and external customers.
- Proven ability to think creatively and accurately manage multiple details and deadlines.
- Thrives in a collaborative environment, possesses team building, strong problem-solving and organizational skills.
- Excellent verbal and written communication skills.
- High level of integrity, confidentiality, and accountability.
- Fluency in written and verbal English.
- A valid Saskatchewan driver's license.

This position offers a compensation package which includes pension and medical / dental / vision benefits programs.

If this exciting and challenging opportunity is a fit for you, then we want to hear from you. Please submit your cover letter and resume by January 31, 2023 to:
Directwest

Attention: Michelle Johnson

355 Longman Crescent

Regina, SK S4N 6G3

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