SEO Specialist

3 weeks ago

Toronto, Canada Directive Consulting Full time

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The SEO specialist plays a vital role in daily task execution to achieve our clients’ goals. The SEO Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape.

**Roles & Responsibilities**
- ** Task Management and Ownership**:

- SEO Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Specialists must keep Asana due dates current as things change based on the urgency communicated by strategists and clients.
- The primary tasks Specialists must be able to fulfill are:

- Content Briefs:

- Must adhere to all client standards, including tone of voice/brand guidelines, and should require mínimal edits
- Must adhere to SEO best practices including meta tags, title tags, competitive research and inclusion of target terms
- Keyword Research
- Must be able to identify and aggregate relevant keywords and organize them based on topic clusters
- Competitor Research
- Must be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy
- Technical Audits
- Must be proficient in site crawling tools such as Screaming Frog, in order to aggregate and organize a full diagnosis of website crawlability errors
- Must be familiar with Google Search Console reports, such as Core Web Vitals
- Reporting Support
- Being able to pull and format website traffic and conversion data according to our templates within Looker
- Any additional task templates as set in Asana as needed occur
- ** Proactive Communication**:Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully
- Ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your Strategist
- These can include specific questions about the client itself, their industry, expectations on delivery format, etc.
- Message team members and respond within working hours for all tasks required to complete your work and proactively communicate regarding deadlines
- ** Time Management**:For specialists, no two weeks are the same. A successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps specialists provide team members with accurate estimates for task completion. A specialist is doing well with time management if they are:

- Completing every task on time or recognizing early on when a task will not be able to be completed by its anticipated date and notifying the specialist
- Giving accurate estimates for the time it takes to complete a task
- Avoiding personal burnout by leaning into our core tenant of “Balance is our choice” by taking PTO

**Goals**
- Task Acceptance Rate: 95%
- As measured by whether completed work was presented to a client
- Timeliness of Execution: 100%
- CSAT scores > 4.2 for their pod

**What You Offer**
- A fundamental grasp of SEO principles: keyword research, on-page optimization, and link building
- Basic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google Analytics
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Proven organizational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content

**What We Offer**

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment

**Work Environm

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