Content Creator, Sterling Homes Edmonton

6 months ago

Edmonton, Canada Qualico Developments Canada Ltd. Full time

**Title**: Content Creator

**Location**:3203 - 93rd Street NW, Edmonton and surrounding communities.

At Sterling Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program and employee home purchase program.

**Job Overview**

Reporting to the Sales and Marketing Manager, as the **Content Creator** you will showcase the brand and products through content creation on social media platforms. As the face of Sterling Homes, you assist in maintaining showhome(s) or sales centers and provide customers with an exceptional customer experience throughout the home buying process.

Your day-to-day responsibilities will include:

- Producing, shooting, and editing high-quality, engaging video content for social media platforms including Instagram, TikTok, and YouTube.
- Maintaining profiles, promotions, initiatives, and other communication on platforms.
- Monitoring and analyzing content performance using analytics tools to improve future content creation and reporting results.
- Creating visual media content that showcases the features, design, and quality of properties.
- Conducting research on industry trends, customer needs, and competitor activities to inform content creation. Staying up-to-date with emerging content formats and trends and integrating them into the company's content strategy
- Collaborating with in-house Marketing team members and external agencies or contractors to develop content ideas to increase reach, engagement and following across multiple social platforms.
- Interacting with customers and/or audiences via company website and other digital platforms in a respectful and professional manner. Assisting in addressing inquiries and leads that come in via phone, website, or social media platforms.
- Assisting in qualifying potential purchasers and booking appointments with on-site sales teams. Tracking customer information and recording data in HubSpot.
- A strong communicator; you clearly express your thoughts in conversation and in written communication.
- An active listener; you seek to understand and listen to others in a non-judgmental way.
- Mindful; you respect diversity and deal with sensitive situations using high degree of integrity.
- Excellent service oriented; you handle relations with customers, internal and external parties with tact and diplomacy.
- A creative problem solver; you think outside the box for solutions without fear of failure.

**Essential Requirements**
- High School Diploma, or equivalent.
- Minimum 1 year of marketing experience.
- Confident and comfortable being on camera and effectively communicating through video formats.
- Valid driver’s licence and access to a reliable vehicle.
- Satisfactory verification of criminal record check.
- Proficient in video editing programs (CapCut, Canva, Premiere Pro, etc.)

Microsoft Office programs (Outlook, Word, Excel, Team, SharePoint, and PowerPoint) and Adobe Creative Suite (InDesign, Illustrator, Photoshop).

**Preferred Qualifications**
- Degree/Diploma in Marketing, Communications or equivalent is an asset.
- Prior experience working in the Residential Home Building industry is preferred.
- Experience with content creation on Instagram, TikTok, Facebook is good to have.

**What We Value**
- Creating trusting and successful working relationships.
- Setting clear, measurable and achievable goals.
- Cooperating with team members in an open, positive and respectful manner.
- Staying current with technical job skills.
- Consistently meeting customer expectation.
- Taking responsibility for the outcomes of decisions and actions.

**Work Conditions**

Primarily works in an office setting with regular visits to show homes for filming. Hours are primarily regular business hours with occasional evenings and/or weekends as required.

**About Us**

Sterling Homes, a single-family business unit of Qualico, has been building homes in Western Canada for over 60 years and providing outstanding service to homebuyers in many of Western Canada’s finest communities. We are committed to providing the best new home experience possible by providing an unwavering commitment to quality of design, construction and customer service. Sterling Homes operates in Edmonton, Calgary and Winnipeg. To learn more, click **here**.

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