Social Media Manager

1 month ago

Burnaby, Canada William F. White International Inc. Full time

**Responsibilities**
- Working with the Digital Marketing lead, build our social media roadmap, including developing and implementing data-driven annual social media plans and related strategies to support key business objectives, build our brand profile, and create an engaged community.
- Oversee and manage all social media channels and campaigns (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to ensure brand consistency, fit with business/objective, and maximum effectiveness
- Drive WFW's social media advocacy efforts in partnership with a wide range of executives and stakeholders from all across WFW, focusing on growing these programs in conjunction with the various lines of business (LOB).
- Participate in the development and optimization of training programs and materials for Leadership teams and Sales
- Lead the content development, aggregation, and curation process to build a library of evergreen and seasonal content for use across multiple channels
- Build strong relationships with Leadership, Management, and Sales as well as employees from all across the business.
- Managing various aspects of our relationships with vendors and suppliers where applicable.
- Establish and/or optimizing appropriate processes to ensure the success of our social media strategy.
- Measure the performance of social media content and user engagement and providing ongoing recommendations for optimization.
- Develop and issuing performance reports on a timely basis tailored to marketing’s and the business's specific needs.
- Develop and manage bi-weekly and monthly social media calanders, including the review and approval process with key stakeholders, to ensure appropriate input and sign-off.
- Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive, Sharepoint, Smartsheets, etc.
- Actively monitor our current social media channels in relation to direct messages, comments and mentions.
- Monitor competitor accounts and provide creative client growth ideas.
- Other responsibilities as required.
- 4-5 years of overall experience in social media, marketing, or corporate communications (client or agency side) with a minimum of two years' worth of social media management experience.
- Strong creative content writing and editing skills.
- Excellent understanding of social media and the digital landscape (Twitter, Facebook, LinkedIn, YouTube, TikTok and Instagram) and online user experience.
- Self-starter with a collaborative spirit and a passion for an ever-changing social media environment.
- Proven experience helping develop and grow a highly engaged social media community
- Experience supporting digital market initiatives for a B2B sales and marketing driven organization -or with clients if agency side -using digital marketing best practices is preferred.
- Direct experience working with senior leadership and management teams across multiple lines of business.
- Excellent knowledge of social media and best practices.
- Experience working with external agencies on paid social campaigns preferred.
- Exceptional critical thinking, analytical and project management skills.
- Smart, strategic, solutions-focused with excellent judgement; a collaborative and resourceful problem-solver with a client service/stakeholder engagement mentality. Comfortable asking "why not" as well as "why" with a focus on the objective vs. the task
- Ability to work with a team as well as work independently when needed and meet strict deadlines while juggling priorities in a fast-paced entrepreneurial organization.
- Excellent written and verbal communication skills (e.g. conference calls and in-person presentations); comfortable in dealing with varied audiences, including senior leadership.
- Superior and proven organization and project management skills; able to multi-task and juggle competing priorities.
- Post secondary degree in Communications, Media, Marketing, or English or other relevant field.
- Experience working in the film and television industry an asset
- Strong skills in photography and video for social media an asset
- This position requires an experienced social media manager who is comfortable rolling up their sleeves to get the work done.

**We Support our Team before anything else - Join us, you will be able to**
- Enjoy competitive wages and a comprehensive benefits program
- Prescription, paid sick day & vacation, vision coverage, short
- & long-term disability coverage
- Group RRSP plan, company-wide profit-sharing program
- Tuition & Fitness reimbursement; Boots Allowance program
- Develop new skills for a career track in equipment rental industry
- We promote from within; you can explore your career to level up and get prepared for various roles
- Work with incredible team of people in a safety-driven culture
- Social committee with various events; We act with integrity and follow through on our commitments with high level

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