Marketing Manager

2 months ago

Toronto, Canada Altea Active Full time

You act as a company ambassador while being responsible for both member engagement and retention and new member acquisition. You hold the company true to its brand by aligning the company’s visuals, and messaging across all locations to ensure consistent communication from one location to another.

You oversee and contribute to the company’s overall marketing plan including strategizing, creating, and implementing, all marketing material related to social media content and campaigns, website content, advertising, in-club promotions and signage, Influencer / Ambassador programs, social and community events, local partnerships, etc. You’re an effective multi-tasker with the ability to also launch and manage new products, services, and associated brands to meet profitability goals through effective marketing programs. You have your finger on the pulse when it comes to industry trends and topics that relate to Altea Active.

You have communication superpowers that enable you to effectively communicate to the Vice President of Marketing, the senior leadership team, and the team that reports to you. You are an energetic and intuitive marketing strategist with exceptional leadership and communication skills, responsible for overseeing and managing club level marketing team members, motivating, encouraging, and inspiring them to deliver creative, high-quality material while consistently meeting timelines.

**This job might be for you if you have the following talents and spirit**:

- **You’re Creative**: You’re an information seeker and creatively make use of your resources. You enjoy participating in the development of new ideas and methods for program enhancement. You’re an innovative and creative thinker who is not constrained by conventional thinking or established approaches.
- **You’re a total whiz**: You’re a whiz when it comes to marketing and community engagement.
- **You Have Communication Superpowers**: You play well with others and have excellent oral and written communication skills. You demonstrate the ability to convey thoughts and express ideas effectively using speech in individual or group situations; attend to and fully comprehend what others are saying.
- **You’re Detail Oriented**: You cross your T’s and dot your I’s by maintaining client records highly organized with flawless attention to detail. You’re not one to cut corners. You pay attention to the details. As far as your concerned, anything worth doing, is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch.
- **You’re Efficient & Resourceful**: You’re a skilled multi-tasker and can handle juggling various tasks with a smile on your face. You maximize your time by being highly efficient
- **You’re Flexible**: You can roll with the punches and positively adapt to change.
- **You’re Goal Oriented**: You thrive on achieving results. You’re an eager beaver - you are self-motivated and goal oriented.
- **You Have A Positive Attitude**: You’re always upbeat, energetic and have a positive attitude.
- **You’re Motivated & Driven**: You’re motivated and driven. You take initiative. You identify opportunities and issues, and proactively acts and follows through on work activities to resolve them. You’re going to take ownership of the time you spend with us and truly make a difference.

**As a Marketing Manager a typical day might include the following**:

- Development of marketing strategies for specific programming and features that require support.
- Brainstorm and collaborate with the Vice President of Marketing for marketing ideas and campaigns
- Create monthly marketing brief inclusive of acquisition goals, digital spend budgets, campaign messaging and focuses, sales promotions, referral promotions, departmental offers and program launches, print material needed for success of campaigns, key dates and social media messaging
- Assist VP of Marketing in overarching brand reviews and evolutions
- Provide assistance on press releases, contributed articles, presentations, events, and conferences
- Design, create and send member communications including newsletters, program launches, & special offers
- Create and manage the social media profiles
- Support SEO, social media and web traffic reporting and analytics
- Support and promote the company’s in-club social calendar, including community initiatives

**To land this role you need to have;**
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English or a related discipline.
- 3 - 5 years' professional experience in Marketing, Communications and/or PR agency experience required.
- High energy, enthusiasm, and ability to build rapport.
- Strong working knowledge of communication principles and practices.
- Must possess excellent oral, written and interpersonal communication with strong writing and editorial abilities.
- Working knowledge of Microsoft Word, PowerPoint, Excel,

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