Social Media Specialist

1 month ago

Toronto, Canada Broad Reach Full time

**Broad Reach/Reach E-Shop **is eager to find the newest member of their dynamic team.

**If you’re**:

- Looking for a job you’ll actually enjoy going to every day,
- A self-starter with excellent communication skills, and
- Flexible and adaptable in a changing, fun, and fast-paced work environment...

then our **Social Media Specialist** position is for you

Reach E-Shop is a hybrid retail and e-commerce store location designed to provide convenience to its members for online shopping, primarily from the USA. Let us make your life easier and handle the returns for you

Reach will help you save time and simplify your order pickups No more scouring the city for your packages. Do all your online shopping in one place, then pop by Reach E-Shop, and get all-inclusive package handling including trying on your items We have a solution for every package pickup need you might have.

**ABOUT THE ROLE**
- Content Planning and executing our social media strategy, including regular posting on Instagram and Tik Tok
- Ideate and create content for social media posts and campaigns
- Video content editing capabilities for relevant social channels (TikTok and Instagram)
- Build and coordinate content calendar
- Excellent copywriting and editing skills
- Demonstrate an understanding of photo editing tools
- Hybrid remote (3 times a week in shop may include the occasional weekend)
- Assist with Facebook ad campaigns as well as handle all paid promotions and custom content
- Provide general photography as needed, in coordination with photographer
- Manage archive of social media photos and materials Engagement
- Brand engagement: commenting, liking, responding to messages, and engaging with Reach owned channel audiences across multiple platforms such as Facebook, Instagram and Tik Tok
- Maintain a unified brand voice across different social media channels
- Use tools to manage, track and organize community engagement Research + Strategy
- Stay up to date on new trends in social media and provide ongoing recommendations for new tactics to deliver on strategic objectives and goals
- Assist in developing monthly analytics reports Other Marketing Tasks
- Support with marketing initiatives surrounding the launch of new E-shops (events, partnerships, promotions, public relations, influencers, etc.

**ABOUT YOU**

To succeed in this role, you should have:

- a relevant diploma or certificate in communications, graphic design, marketing or similar
- proven experience as a social media coordinator
- highly organized and efficient worker; skilled at multitasking, time management
- expertise in multiple social media platforms, their functionality and potential
- outstanding communication skills
- a high level of creativity
- a high proficiency with the Office 365 suite, especially Outlook, Excel, and PowerPoint
- a proactive approach to problem solving
- Have 2+ years of experience in a social media or marketing role or demonstrated ability to create timely and engaging content (Instagram, Facebook and Tik-Tok)
- Excellent verbal and written skills - able to learn and take on the brand voice of multiple concepts and individuals, across a variety of marketing channels
- Are able to organize and manage competing priorities
- Have a strong eye for design and aesthetics
- Have exceptional attention to detail and a dedication to accuracy
- Are self-starters who are comfortable working in a fast-paced environment
- Bonus if you have photography, videography, and editing skills and are comfortable with paid social media marketing (Facebook & Instagram)

**BENEFITS/PERKS**
- Casual dress
- Dental care
- Employee assistance program
- Education and learning programs
- Extended health care
- Paid time off
- Store discount
- Vision care

**Broad Reach** is an equal-opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial, and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression.

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Store discount
- Work from home

**Experience Requirements for the Social Media Specialist Role**:
To qualify for this position at Broad Reach/Reach E-Shop, applicants should meet the following experience requirements:
**1. Professional Experience**:

- **Minimum of 2+ Years**:

- Direct experience in social media management or marketing roles, with a proven track record of managing and growing platforms such as Instagram, TikTok, and Facebook.
- Demonstrated ability to create and curate timely, engaging, and brand-aligned content.

**2. Content Creation Skills**:

- **Content Ideation and Execution**:

- Skilled in conceptualizing and creating diverse social media campaigns, including static posts, reels, and videos.
- Experience with **photo and video editing tools** such as Adobe Creative Suite, Canva, or sim

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