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Partner Marketing Manager

4 weeks ago

Toronto, Canada Coveo Full time

*8-month fixed contract*

**A Partner focused Strategy**:
The Partner Marketing Manager is responsible for building the marketing plan to drive new business pipeline. With a strong focus on marketing "to and with" our partners, this role creates and runs the marketing calendar for the product, including awareness and education programs to Coveo's partners, joint marketing programs with them (digital and field) and works with our field marketing team to build the plan around ecosystem events. You will work closely with the Coveo Alliances and Product Management teams to build strong relationships and educate key contacts inside the Partner sales and marketing organizations, and will build joint campaigns using the full range of marketing channels.

In this role, you will have overall responsibility for establishing the goals, strategy and editorial content calendar of our channel marketing efforts - from planning to execution, including:

- Building the partner marketing plan and editorial calendar across all channels: MDF program, field events, joint webinars, etc.
- Maintaining strong relationships with our Partners' ecosystem and Product marketing teams globally to get visibility on sponsorship and collaboration opportunities. Build the plans to make the most out of these programs, and execute on them with our alliances team and the rest of the marketing team.
- Designing and managing integrated marketing campaigns with our Partners and our sales team to reach targeted lists of accounts
- Build activation and referral programs that align to overall pipeline development objectives.
- Closely monitor funnel and pipeline trends for the product, and adapt strategies based on channels and routes to market that are best performing.

**A Great Marketer focused on Channel**:
Your role is to extend our reach and awareness within targeted Partners teams to drive more referrals, and to partner with them to increase our reach among prospective buyers through joint campaigns. For that reason, you'll have to keep track of measures like reach, engagement, referrals and pipeline assists.
- 5-7 years of experience working in partner marketing or demand generation marketing within a B2B software/SaaS company
- Experience in integrated marketing campaign planning, and creating content 'to and with' partners
- Proven ability to create great partner related content including sales decks, videos, presentations, infographics, web pages, etc.
- Event planning and management experience, including private and trade events.
- Knowledge of lead management and pipeline development processes and reporting.
- Exposure to our own Partners in your past roles
- People person skilled in developing relationships across an ecosystem

**We have a fit?**:
Send us your resume and DO YOUR HOMEWORK to convince us that you are THE CANDIDATE for this role. Join the #CoveoLife

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